As there are dialects all over the country, and as there are local gourmet foods all over the country, there are food names unique to a certain area.

For example, " tart ". When I was born and raised in the Kanto region, when I heard "tart," I imagined a cake-like dough that was baked with flour and butter and stuffed with cream and fruits. It's like Kirfebon or Pablo's tart.

However, when I ordered "with iced coffee tart" at a coffee shop in Matsuyama City, Ehime Prefecture, this came out.



so. For the people of Ehime prefecture, "tart" is a fluffy castella dough that is made with a lot of moist bean paste . Some have chestnuts inside, and some have citrus-flavored bean paste wrapped around them.


According to one theory, Matsudaira Sadayuki, the first feudal lord of Matsuyama, liked this sweet called "tart" that he met on a Portuguese ship that arrived in Nagasaki, and brought back the manufacturing method.

That's why when locals hear "tart", they think of it as a roll, which is the "local confectionery" of Ehime and Matsuyama. In addition, it is said that baked goods with plenty of cream and fruits are also called "tarts".

Among them, "Ichiroku Tart", a confectionery maker in Matsuyama City, Ehime Prefecture, is famous. Although it is a local confectionery, it is sold in online shops and department stores nationwide these days, so many of you may already be familiar with Ehime tart. If you see it close to you, be sure to check out the taste that Matsudaira was impressed with!