【New Year 2024】13 Best Items from Fujiya!

Fujiya is a very popular sweets brand in Japan, well known for the character Peko-chan and the candy Milky. They are releasing many new sweets and goods for the New Year 2024! Check out this article to get the latest news on their products.

New Year's Petit Selection (12 pieces)

Price：3,800 yen（Tax included, same below）
*Supply status may vary by region and store.
*The prices for eat-in will differ due to the standard tax rate (10%).

An assortment of petit cakes, perfect for New Year's dessert. The cakes in this assortment are made with the Japanese New Year designs, such as a Kadomatsu (a Japanese pine tree), a dragon which is the zodiac sign for 2024, or a Kagamimochi. It has 12 pieces and is a perfect choice to bring to a family gathering!

Release date

Limited release from Saturday, December 30, 2023 ~ Monday, January 1, 2024

Peko-chan Winter Gift 2024

Price：1,080 yen
A box designed with Peko-chan and her friends dressed in winter attire, containing an assortment of Fujiya's popular baked sweets, such as baumkuchen and madeleines. It is a limited design only in winter, so make sure to get it before they run out!

Assortment includes
・Baumkuchen (2 pieces)
・Milky baumkuchen (2 pieces)
・Fluffy Madeleines - Milk (2 pieces)
・Fluffy Madeleines - Chocolate Milk (2 pieces)

Release date

Thursday, December 28, 2023 ~

Peko-chan Sugoroku BOX

Price：1,080 yen
A cute Peko-chan box containing popular chocolate candies and other items. You can use the box later as a small board game! A great choice for families with children or for gatherings with relatives. 

Box includes : 
・Milky (7 pieces)
・Country Ma'am Chocolate (6 pieces)
・Heart Chocolate - Whole Grain Biscuit (6 pieces)
・Chocolate Wafers (5 pieces)
・Heart Chocolate - Apple (4 pieces)
・Boardgame parts

Release date

Friday, December 29, 2023 ~ 

Peko-chan Dream Milky Can

Price：4,000 yen
Check out this Milky's cute bucket. Inside are milky, country ma'ams, and other popular sweets, including one sweets raffle ticket! There are a variety of prizes, from a Peko-chan doll (1st prize) to 1,000 yen coupons and vouchers for sweets.

Bucket includes : 
・108g (3.81oz) Milky (1 bag)
・Heart Chocolate - Peanut (1 bag)
・Country Ma’am - Vanilla & cocoa (1 bag)
・Sweets raffle (1 ticket)

Raffle prizes

1st prize : Peko-chan doll　
2nd prize : 1,000 yen coupon
3rd prize : 500 yen coupon　
4th prize : Voucher for one of Fujiya's sweets
One from - Peko-chan's cheeks, two kinds of baumkuchen, or two kinds of fluffy madeleines
5th prize : 1 voucher for a LOOK
One from - 12 pieces LOOK (A La Mode), 43g (1.52oz) LOOK (Milk Parade), or 43g (1.52oz) LOOK (White Lovers)　

※Every ticket wins a price.

Release date

Thursday, December 28, 2023 ~ 

Ecuadorian Cacao and Tochiaika Torte

Price：490 yen
There is a new series of cakes being released from Fujiya, featuring a number of sweets made with strawberries, carefully selected on regions and varieties. 
This torte consists of a chocolate sponge with a bitter-tasting Ecuadorian cacao mass cream, and a delicious Tochiaika strawberry ganache.

Release date

Tuesday, December 26, 2023 ~

Kiln-baked Double Cream Puff (Domestic strawberry)

Price：400 yen
Cream puff decorated with Japanese strawberries. It contains custard cream and Senkon mascarpone chantilly cream. This sweet will make you full and will be appreciated as a gift too! 

Release date

Friday, January 12, 2024 ~

Mont Blanc in the Strawberry Field

Price：490 yen
A very cute strawberry Mont Blanc, with a sponge layered with Amaou strawberry pulp cream and strawberry cream, and decorated with fresh strawberries. Highly recommended for those looking for a cute cake to surprise your guests!

Release date

Friday, January 5, 2024 ~ 

Amaou Strawberry Double Mille Crepe

Price：490 yen
A beautiful strawberry mille crepe with layers of custard cream and Amaou strawberry cream. You can enjoy the sweet and sour taste of the Amao strawberry sauce. If you want something different from your usual strawberry cake or chocolate cake, this is a great choice!

Release date

Tuesday, December 26, 2023 ~

Snowy Strawberry Premium Roll Cake

Price：2,100 yen
If you are sharing with family or relatives, this roll cake will be one of the best choices. It uses fresh strawberries inside and out, and the entire cake is sprinkled with powdered sugar, giving the impression of a snowy landscape.

Release date

Sunday, December 31, 2023 ~

Strawberry and Fruit Custard Pie

Price：590 yen
Fruit lovers will love this fruit-filled custard pie. It uses strawberries and other fruits including apples, kiwi, white peaches and yellow peaches, allowing you to enjoy multiple flavors!

Release date

Friday, January 5, 2024 ~

Domestic Strawberry Pudding Shortcake

Price：540 yen
A pudding on a cake! You can enjoy shortcake and pudding at the same time. The filling is made with premium chantilly cream and sliced strawberries. This retro-like cake will be a great choice for those who are tired of eating regular cakes!

Release date

Friday, January 5, 2024 ~

Kaorino Strawberries from Ohisama Farm (Aichi Prefecture) & Milky Cream Puff

Price：180 yen
A cute cream puff filled with custard cream using "Kaorino strawberry" sauce and condensed milk cream. Individually wrapped, they are easy to carry around! You should definitely get these in bulk for yourself and for sharing with families and friends.

Release date

Friday, January 5, 2024 ~

Gorogoro Strawberry Dolce

Price：700 yen
A very luxurious cake decorated with strawberries, using vanilla mousse, chantilly cream and Amao strawberry sauce. Recommended for those who want to enjoy the full flavor of strawberries!

Release date

Saturday, December 30, 2023 ~