Fujiya New Cakes, Whole Cakes, Cream Puffs, Recommended Ice Creams, Popular Sweets SummaryFujiya's popular sweets (desserts) such as new cakes, whole cakes, cream puffs, recommended ice cream, and confections sold by Fujiya Confectionery Store, and new limited time menu items are featured in the page The new product menu is featured in a summary on this page.
Information on release dates, sales periods, sizes, prices, etc. will also be updated as necessary. The page is also useful for making reservations for products for birthdays, Christmas, souvenirs, etc., and for checking the types of sweets available when visiting a store.
All prices shown include tax.
All prices include tax.
The above information includes products that are no longer sold and campaigns that have already ended.
Some products are also sold at some Fujiya restaurants.
Lechecream and sauce are layered on top of the crepe dough. The top is decorated with a generous amount of refreshingly sweet Le Leche pulp. The size is 100 mm (diameter) x 70 mm (height). 490 yen. The product will go on sale on December 1.
Niigata Le Leche & Milky Cream PuffYou can enjoy the two tastes of cream made from Niigata Le Leche and condensed milk cream. The size is 90mm in diameter and the price is 160 yen. The product will go on sale on December 1.
Sweets Osechi: A portion-type product that resembles a New Year's osechi dish. It is an assortment of colorful mousse cakes lavishly decorated with special ingredients.
The price is 5,400 yen. The reservation period is from Friday, December 2 to Monday, December 26. Pickup period is from Saturday, December 31, 2022 to Tuesday, January 3, 2023. Limited reservations and limited quantities.
Oshogatsu Petit Selection: An assortment of New Year's sweets. It includes roll cake with an image of a kadomatsu, a zodiac sign rabbit, decorations for the New Year, and a tart with an image of a Kagamimochi (mirror-shaped rice cake).
The price is 3,800 yen. On sale from December 30 (Fri.) to January 1 (Sun., holiday).
Peko-chan Otamashimi-Can: A can with a gorgeous design of Peko-chan and Poco-chan celebrating the start of the year 2023 with a big cake, containing an assortment of popular sweets from the Fujiya family. After eating, the can can be used as a small container for small items. Recommended for family gatherings and New Year's greetings.
"Home Pie" 10 packages (20 pieces)
"Country Ma'am (Vanilla/Cocoa)" 10 pieces each
"Country Ma'am Chocolate Smeared" 10 pieces
"Mini Heart Chocolate (Peanuts)" 5 pieces
"Almond Chocolate" 5 pieces
"Look (Strawberry/ Almond / Banana / Pineapple)" 5 pieces each
Priced at 3,300 yen (products subject to the standard tax rate of 10%), on sale Wednesday, December 28.
New Year's Day Assortment GiftAn assortment of popular baked sweets from the Fujiya confectionary store in a box designed with Peko-chan dressed as the Chinese zodiac rabbit. This product is perfect for New Year's souvenirs.
"Peko Baumkuchen" 2 pieces
"Japanese Chestnut Baumkuchen (Kuma Chestnut from Kumamoto Prefecture)" 2 pieces
"Amao Strawberry milky Baumkuchen" 2 pieces
"Milky's egg" 1 piece
"Setouchi Daicho Lemon Cake" 1 piece
Price is 1,944 yen. On sale Tuesday, December 27, 2011.
Peko-chan bag set (rabbit design):A tote bag with Peko-chan and her dog dressed as a rabbit printed on it, Peko sable and 2023 Calendar "Seasonal Calendar for Living" (with a voucher for 12 Peko-chan no Hoppo).
"Peko Sable (15 pieces)" 1 box
Calendar 2023 "Seasonal Information for Daily Life" (with 12 vouchers for "Peko-chan no Hoppe")
Peko-chan bag (rabbit design)
* Vouchers for one "Peko-chan no Hoppe" (various types) are The voucher for one "Peko-chan's Hoppo" is attached to each page of each month. The voucher can be used from the 1st of each month to the end of the month.
The calendar is not designed by Peko-chan.
The price is 2,023 yen and will go on sale on December 29 (Thursday).
Christmas Premium Chocolate Fresh CakeMade with carefully selected "flavor beans" cacao mass. It has a bitter flavor that will captivate chocolate lovers. Long candles attached separately.
Diameter 150mm (4-5 persons). Price: 4,300 yen. On sale on December 1.
Christmas Premium Mont Blanc: Kuma chestnuts from Kumamoto Prefecture and Kuma chestnut cream are sandwiched together. One bite and the aroma and taste of Kuma chestnuts will spread. Long candle attached.
Diameter 145mm (for 4~5 persons). Price: 4,200 yen. The product will go on sale on December 1.
Christmas Premium Thick Baked Cheese Cakemade with four kinds of cheese (cream cheese, mascarpone cheese, granapadano and Edam cheese). Lemon puree is added for a rich yet refreshing finish. Long candle attached separately.
125 mm in diameter (for 2-3 persons). Price: 3,900 yen. The product will go on sale on December 1.
Luxurious Christmas shortcake filled with strawberries. 18 large strawberries are lavishly used for the sandwich and decorations. It will add color to your party scene. Limited quantities and reservations only. Long candles included.
The deadline for reservations is December 16. 140 mm in diameter (for 3-4 persons), priced at 9,700 yen.
Special Christmas Strawberry Shortcakewith rich and flavorful chanterelle cream. Long candles attached separately.
SS size 130mm in diameter (for 2-3 persons) priced at 3,200 yen, S size 145mm in diameter (for 4-5 persons) priced at 4,200 yen, and M size 170mm in diameter (for 6-7 persons) priced at 5,400 yen. The product will go on sale on December 1.
Christmas Shortcake (Fruit Sandwich)A gently flavored shortcake sandwiched between chanterelle cream with mild condensed milk, apples, and yellow peaches. Some stores may serve it with strawberries decorated. Long candles included.
The SS size is 125mm in diameter (for 2-3 persons) and priced at 2,700 yen; the S size is 140mm in diameter (for 4-5 persons) and priced at 3,500 yen; the M size is 165mm in diameter (for 6-7 persons) and priced at 4,300 yen; the L size is 190mm in diameter (for 7-8 persons) and priced at 5,200 yen. The release date is December 1.
Christmas Chocolate Nama Cakeuses carefully selected chocolates to match the cake. Enjoy the smooth taste. Long candles are included.
The S size is 145mm in diameter (for 3-4 people) and priced at 2,800 yen, the M size is 165mm in diameter (for 5-6 people) and priced at 3,300 yen, and the L size is 195mm in diameter (for 6-8 people) and priced at 3,800 yen. The product will go on sale on December 1.
Christmas White Chocolate Nama Cake: Delicate taste of white chocolate that spreads softly. Accented with chocolate chips. Comes with a long candle.
The S size is 145mm in diameter (for 3-4 people) and is priced at 2,800 yen. The M size is 165mm in diameter (for 5-6 people) and is priced at 3,300 yen. The product will go on sale on December 1.
Buche de Noel with chocolate and pistachios: High cocoa chocolate mousse and pistachio mousse with Japanese mixed berry sauce. Chocolate covered cookies and Christmas motif chocolates are cute.
It is 135 mm long (for 4-5 persons) and priced at 3,500 yen. The product will go on sale on December 1.
Christmas Sparkling Strawberry TartA flavorful almond tart with a custard cream filling, generously decorated with strawberries. Comes with an optional long candle.
It is 145 mm in diameter (for 3~4 persons) and priced at 4,000 yen. The product will go on sale on December 1.
Christmas Fruit Butter Cake: Pound cake richly filled with fruit (orange peel, raisins, cherries, and apples) soaked in wine syrup and walnuts. Long candle attached.
It is 145 mm in diameter (for 4-5 persons) and priced at 3,100 yen. The product will go on sale on December 1.
Christmas decoration cake (chocolate):Cocoa sponge sandwiched between melt-in-your-mouth chocolate butter cream. The lovely decoration is based on the image of a Christmas wreath. Long candles attached.
Diameter 145mm (for 4-5 persons). The product will go on sale on December 1.
Christmas Snow Falling Double Cheese Cake: A fluffy combination of soufflé and rare cheese cake, a must-have for cheese lovers. Long candle attached separately.
140 mm in diameter (for 3-4 persons), priced at 2,900 yen. The product will go on sale on December 1.
Christmas SouffléCheese Cake: A soufflé cheese cake made with Danish cream cheese, featuring a soft and fluffy texture. Comes with an optional long candle.
It is 155 mm in diameter (for 5-6 persons) and priced at 3,000 yen. The product will go on sale on December 1.
Let's make it together♪ Smile Snowman: Shortcake sandwiched between yellow peaches and a layer of Hokkaido cheese mousse. The sweet and sour taste of the berry compote enhances the deliciousness. Long candles and chocolate pen included.
130 mm in diameter (for 2-3 persons), priced at 3,000 yen. The product will go on sale on December 1.
assortment cakes: Japanese yellow peach shortcake, chocolate cake, Kumamoto Japanese chestnut cake, Hokkaido cream cheese cake, Amao strawberry cake, Kagoshima green tea cake, and six assortments of various cakes. The chocolate cake contains candied walnuts. Long candles included.
S size:1 each of Japanese yellow peach shortcake, chocolate cake, Kumamoto Japanese chestnut cake, Hokkaido cream cheese cake, Amaou strawberry cake, Kagoshima green tea cake
M size:1 each of Japanese yellow peach shortcake, chocolate cake*, Kumamoto Japanese chestnut cake, Hokkaido cream cheese cake, Amaou strawberry cake cake, Amao strawberry cake*, Kagoshima green tea cake, and two each of the items marked with *.
The S size is 150mm in diameter and priced at 3,000 yen, while the M size is 170mm in diameter and priced at 3,900 yen. The release date is December 1.
Christmas assortment mille crepe Assorted mille crepes with sauces made from carefully selected ingredients that are particular about their production areas and varieties. The cake is cut into 8 pieces. 8 cut cakes with long candles attached.
Two each of Amao Strawberry Mille Crepe from Fukuoka Prefecture, Shimizu Hakuto Mille Crepe from Okayama Prefecture, Kuma Chestnut Mille Crepe from Kumamoto Prefecture, and Shine Muscat Mille Crepe from Nagano Prefecture.
They are 175 mm in diameter and priced at 3,900 yen. The release date is December 1.
Christmas Petit SelectionAn assortment of petit tarts made with carefully selected ingredients that are particular about their region and variety.
8pieces each: chocolate, Amaou strawberries from Fukuoka, Sapphire of the Forest from Nagano, Japanese chestnuts from Kumamoto, gold star from Aomori, glutinous white peaches from Yamagata, mango from Miyazaki, matcha from Kagoshima
12 pieceseach: LaFrance from Yamagata, matcha from Kagoshima, Japanese chestnuts from Kumamoto, Tochiai strawberries from Tochigi, chocolate, Amaou strawberries from Fukuoka, ruby roman from Ishikawa, new sweet spring from Tottori, Sapphire of the Forest from Nagano, gold star from Aomori, glutinous white peaches from Yamagata, mango from Miyazaki, matcha from Kagoshima Amao strawberries, Ishikawa ruby roman, Tottori new sweet spring, Nagano forest sapphire, Aomori star gold, Yamagata glutinous white peach, Miyazaki mango.
Price: 2,700 yen for 8 pieces, 3,700 yen for 12 pieces. The product will go on sale on December 2.
Shortcakethat Spins Your Thoughts "Milky Shortcake that Spins Your Thoughts," an item from the "12 Stories of Shortcake" series. The main character is a teacher, Nako Abe, who was selected from a public contest.
The chiffon sponge is filled with light custard cream and strawberries, and wrapped in milky cream. The cake is made in the motif of a "kamakura," a cake that expresses the warmth of a family. The top is covered with a ribbon of strawberry cream, giving it the appearance of a gift. Two types of paper plates with messages are available. The paper plate cannot be selected.
The cake will be on sale for 9 days from November 22 to November 30. The price is 581 yen.
of citrus & milky cream puffs from EhimeYou can enjoy two kinds of citrus cream mixed with two kinds of citrus fruits from Ehime and condensed milk cream.
The product will go on sale on November 1. The price is 160 yen.
Aomori Fuji apple caramel milk crepe: A layer of crepe dough and caramel cream, topped with caramelized apples. Fuji apples and bittersweet caramel are a perfect match.
The product will go on sale on November 1. The price is 490 yen.
Cream Cheese Mont BlancSponge filled with mascarpone diplomat cream and layered with rich cheese paste. The outside is also filled with cheese cream, making it a cheese-filled Mont Blanc.
The product will go on sale on November 1. The price is 460 yen.
Pie with Yamagata-grown LaFrance and Sibustocream. The caramel sauce on the surface accentuates the deliciousness.
The pie will go on sale on November 1. The price is 490 yen.
ChestnutMont Blanc "Kumamoto Rihira Chestnut Mont Blanc" has a sponge filled with Japanese chestnut cream and squeezed with chanterelles and Rihira chestnut cream. The Japanese chestnut cream is squeezed into the top to resemble chestnuts.
The size is 70 mm (diameter) x 70 mm (height), and the price is 480 yen.
Kumamoto Rihira Chestnut &
MilkyCream Puff "Kumamoto Rihira Chestnut & Milky Cream Puff" is a cream puff with two delicious flavors: Rihira chestnut cream and condensed milk cream.
It measures 90 mm in diameter x 60 mm in height and is priced at 160 yen.
Puddinga la Mode "Fujiya's Pudding a la Mode" is a typical Fujiya pudding a la mode with pudding, milky cream, fruit, and chocolate in the shape of Peko-chan.
It measures 100 mm (length) x 60 mm (height) and is priced at 520 yen, and will go on sale sequentially from November 1.
A Taste of Tradition: Fujiya's
ShortcakeThe popular cake "A Taste of Tradition: Fujiya's Shortcake," which was released in January as part of the "12 Stories of Shortcake" project commemorating the 100th anniversary of the launch of shortcake, will make its second appearance at the anniversary. It was inspired by the old Fujiya shortcake, which was filled with the passion of the company's founder, Rinemon Fujii. It is a cute retro shortcake with a sponge with visible baking marks and whole strawberries sandwiched between chanterelles and cream.
It measures 85mm in diameter x 55mm in height and is priced at 640 yen. It will be on sale from November 1 to 3 and from November 16 to 18.
The "12 Stories of Shortcakes" series, "The Sound of Shortcake Played by Buttercream (
Neiro)," is a special shortcake inspired by the story of violinist Yasuko Otani. The sponge is made with a soft and smooth texture. The sponge is filled with butter cream, strawberries and strawberry sauce. The top is topped with a rose-inspired cream, and finished with silver leaf sugar for a sparkling finish. A paper plate with a musical note is included. The rich harmony of butter cream, strawberries, and sponge can be enjoyed in the mouth.
Available only for 10 days from October 22 to 31. The price is 581 yen.
Ibaraki Red Angel & Milky Puff CreamYou can enjoy the two delicious flavors of Ibaraki red angel cream and condensed milk cream.
Size: 90 mm (diameter) x 60 mm (height); priced at 160 yen.
Kiln-baked Double Cream Puff (Ibaraki Benitenshi): Light custard cream, Benitenshi cream and premium chantilly cream layered in a kiln-baked puff case.
Size: 100 mm (diameter) x 80 mm (height); priced at 299 yen.
Ibaraki Red Angel Mille Crepe: Layers of cream, sauce, and crepe dough made with Red Angel from Ibaraki Prefecture. The top is purple-colored BENI TENSHIRI cream to resemble sweet potato skin, topped with black sesame seeds.
The size is 100 mm (width) x 75 mm (height), and the price is 440 yen.
Mont Blanc with BENI TENSHI
and Fuji apples from Ibaraki PrefectureMont Blanc with BENI TENSHI. The sponge is filled with BENI TENSHI cream and then topped with mascarpone cream. The topping of Fuji apples is a perfect match.
The size is 70 mm (diameter) x 70 mm (height), and the price is 440 yen.
Home Pie Chocolate
Cake: Cocoa sponge, chocolate cream, chocolate chips, and diced chocolate gâteau decorated with chocolate chips. Topped with 2 pieces of "Home Pie Chocolate Drenched" on the side. 65mm in diameter.
Diameter 65mm. priced at 480 yen.
Pie with RedHaruka
and Fuji Apples from ShizuokaPrefecture A pie plate filled with homemade custard and Fuji apples, squeezed with cream of Red Haruka from Shizuoka Prefecture, and baked to a golden brown. The sourness of the apple enhances the sweetness of the sweet potato, making this an autumn product.
It measures 95 mm long x 45 mm high and is priced at 440 yen.
Shinkansen from Tottori PrefectureThis tart uses "Shinkansen," a new variety of pear born in Tottori Prefecture. Light custard cream and almond cream are squeezed onto a damande tart base and decorated with grape and nuts to create an autumnal tart.
Price: 520 yen.
Apple Pie with Aomori FujiApples: A light custard cream with caramel flavor and sponge, decorated with caramel apples made from Aomori Fuji apples. This unusual apple pie can be eaten by scooping it with a chocolate pie served on the side.
The price is 480 yen.
LOOK Milk Parade Praline MilkCream Puff This cream puff is inspired by the praline milk flavor of "LOOK (Milk Parade)". Milk chocolate custard cream is filled with praline cream with hazelnuts.
Price: 160 yen.
Kiln-fired Double Cream Puff (Pumpkin) A sweet with cut sponge in a kiln-fired puff case, filled with rich pumpkin cream made with custard and condensed milk, and squeezed with premium chantilly cream. Chocolate attachments with Halloween motifs create a fun Halloween experience. Three types of chocolate attachments are available.
On sale October 14. Price: 380 yen.
Mischievous cat mixed up domestic mixed berry cake. The sweet and sour mixed berry sauce is accented with a chocolate glaze on the top. The top is finished with a chocolate glaze and topped with a chocolate attachment with a black cat motif. The sweet and sour berries enhance the flavor of the chocolate. There are three types of black cat chocolate attachments.
On sale on October 14. Price: 440 yen.
Mont Blanc: Cocoa sponge filled with Amaou strawberry sauce, Amaou strawberry cream, and milk cream. It is decorated with bat-shaped chocolate and Amaou strawberry filling to express the mummy's wounds. The sweet and sour taste of strawberries matches the gentle taste of milk.
The product will go on sale on October 22. Price: 440 yen.
Halloween PartyA cocoa sponge cake roll with whipped cream. It is topped with chocolate glaze and grape-flavored mousse, and decorated with strawberry whipped cream. Decorated with bats and star-shaped chocolate to create a Halloween night.
On sale on October 22. Price: 540 yen.
Ghost Pumpkin Baked PuddingPumpkin pudding is squeezed with premium chantilly cream and topped with pumpkin seeds. The bittersweet caramel sauce and pumpkin pudding are a perfect match. The jack-o-lantern cup can be used as a small container.
On sale October 29. Price: 390 yen.
Black Candle Shortcake Shortcake that looks like a suspiciously lit candle on Halloween night. Cocoa sponge is layered with bitter chocolate cream and light vanilla-scented custard cream. The texture of the chocolate crunch adds an accent.
On sale October 29. Price: 480 yen.
Peko-chan's DepartureOne of the "12 Stories of Shortcake," a series of sweets created each month focusing on a different character to commemorate the 100th anniversary of the launch of Fujiya's shortcake. This time, it is a collaboration with actress Kaho Minami, who is known for her love of Peko-chan, a character from Fujiya.
The cake is filled with light vanilla-scented custard cream and strawberries, and finished with chanterelle cream with condensed milk. The top is decorated with chocolate and strawberries in the shape of Peko-chan's face. It is cute to look at, delicious to eat, and is designed to bring you a happy time. There are two types of Peko-chan's face.
The product will be on sale from September 22 to 30. The price is 594 yen.
StrawberryShortcake "Shichi-Go-San Strawberry Shortcake" is a strawberry shortcake, a Fujiya standard, decorated with a Shichi-Go-San chocolate plate and a candle with a chestnut motif. This shortcake is perfect for celebrating the healthy growth of your child.
Available from mid-September through November 15; the S size costs 3,562 yen, the M size 4,563 yen, and the L size 5,362 yen.
In addition, Fujiya's classic "Shortcake (Fruit Sandwich)," "Chocolate Nama Cake," and "White Chocolate Nama Cake" will also be sold with Shichi-Go-San-like decorations.
The Chitose Ame (red)/(white), a Shichi-Go-San staple, will each be available in three different gorgeous kimono-dressed Peko-chan designs. Made with condensed milk and fresh cream, the candy has a rich flavor similar to that of Fujiya's long-selling "Milky" candy. Peko-chan Milk Chocolate," a stick-shaped chocolate that resembles a Chitose candy, is also available.
The "Chitose Ame Assortment Bag (Peco Poco)," sold separately, comes in two sizes. Chitose Ame (red)/(white) are priced at 108 yen each, and Peco Chan Milk Choco is priced at 129 yen.
Chitose Ame (red)/(white)" can be purchased at supermarkets and convenience stores nationwide. Also sold at some Fujiya restaurants.
KyohoRare Cheese Cake "Kyoho Rare Cheese Cake" is a fluffy cheese mousse with meringue, layered with Kyoho grape jelly. You can enjoy grape and rare cheese.
The height is 80 mm and the price is 460 yen. The product will go on sale on August 19.
Kagoshima Annoi Mont
Blanc"Kagoshima Annoi Mont Blanc" is a sponge filled with light custard cream with honey and squeezed with purple cream. The top is squeezed with Annoui sweet potato cream to create a dish that resembles a baked sweet potato.
The cake measures 70 mm in diameter x 70 mm in height and is priced at 440 yen. It will go on sale on August 19.
New Colorful WorldThis is one of the "12 Stories of Shortcake" series, which started in January 2022 as a project to commemorate the 100th anniversary of the release of Shortcake. The protagonist of this month's story is ERIKO, a model and sedentary traveler.
This shortcake is a reminder that "the world is not only what you can see with your eyes. Colorful sponge cake with matcha green tea, ramune, and orange flavors, and strawberries are sealed in with a sauce, and the outside is finished with chanterelles cream and strawberries for decoration. It looks like a simple shortcake, but there are colorful ingredients hidden inside, offering a different flavor with each bite. Comes with a colorful paper plate with a flying airplane.
Available only for 10 days from August 22 to August 31. Price: 581 yen.
Kiln-fired Pudding Mountain Puff CreamKiln-fired puff case topped with light type custard cream, pudding, and a squeeze of premium chantilly cream.
It is 60 mm high and priced at 351 yen.
Hokkaido Raiden Melon ParfaitTwo colors of Hokkaido Raiden melon are made into a parfait. Melon lovers will love this melon-filled parfait.
It is 95 mm high and priced at 540 yen.
Ishikawa Ruby Roman & MilkyCream Puff Cream puffs with two delicious flavors: Ruby Roman cream and condensed milk cream.
It is priced at 160 yen.
Kiln-fired Double Cream Puff (New Pione from Okayama Prefecture)Light type custard cream, New Pione cream and premium chantilly cream are layered in a kiln-fired puff case.
Price: 299 yen.
Okayama New Pione Mille CrepeLayers of New Pione cream and crepe dough, with New Pione sauce in the 4th and 8th layers. The top surface is decorated with a New Pione tree and fruit.
The price is 440 yen.
Okayama Shimizu Hakuto & Milky Puff CreamYou can enjoy the two tastes of Okayama Shimizu Hakuto cream and condensed milk cream.
The price is 160 yen. The product will go on sale on August 15.
Mont Blanc with Shimizu Shirouto Peaches from OkayamaPrefecture: Shimizu Shirouto peach cream (white) and peach cream (pink) are squeezed into a sponge filled with peach sauce. The top is decorated with leaf chocolate to resemble white peaches.
The price is 440 yen. The product will go on sale on August 8.
Gokkutto Amao Strawberry Parfait: Milk jelly, light custard cream and chanterelle cream are combined with Amao strawberry sauce. It is a perfect summer dessert that makes you want to gulp it down.
Price: 440 yen.