From Bunmeido Tokyo, which is familiar with the CM of "Castella No. 1, Phone No. 2, 3 o'clock snack is Bunmeido ~ ♪", "Snack Castella" that is easy to eat even for "one person" has appeared. It will be released on March 3rd, named after "3 o'clock snack" (?). The price is 270 yen (tax included).

"Castella No. 1, phone number 2, 3 o'clock snack is Bunmeido ~ ♪"
"Castella No. 1, phone number 2, 3 o'clock snack is Bunmeido ~ ♪"

"Snack Castella" is a new edible-sized product that contains two slices of "Honey Castella," which has been popular as the "traditional taste" of Bunmeido Tokyo. Honey castella is baked with orange honey without any grain. It uses only eggs, sugar, flour, starch syrup, and honey, and does not contain any additives.

You can easily enjoy castella because it is edible size!
You can easily enjoy castella because it is edible size!

Also, the package is designed with the "bear" that appears in the nostalgic commercials-yes, that character that most people thought was a "cat " was actually a "bear". .. ... I didn't even know.

That nostalgic CM. A "bear", not a cat
That nostalgic CM. A "bear", not a cat

In a questionnaire conducted by Bunmeido Tokyo, 88% of the respondents answered that they did not know that the character was a bear, and 52% of those who recognized the character "remembered that it was a cat." It turned out that. Therefore, it was adopted in the design of the package so that it will be attached again as a "bear" this time.

Kuma-chan is also disappointed (Source: Bunmeido Tokyo Official Homepage)
Kuma-chan is also disappointed (Source: Bunmeido Tokyo Official Homepage)

Castella has the image of "things that people get and eat" and "things that everyone cuts and eats", but from now on, "castella that you buy and eat yourself" may become established as a snack at 3 o'clock. ..

The landmark is the "bear" package, so definitely!
The landmark is the "bear" package, so definitely!