"Snack Castella" is a new edible-sized product that contains two slices of "Honey Castella," which has been popular as the "traditional taste" of Bunmeido Tokyo. Honey castella is baked with orange honey without any grain. It uses only eggs, sugar, flour, starch syrup, and honey, and does not contain any additives.
Also, the package is designed with the "bear" that appears in the nostalgic commercials-yes, that character that most people thought was a "cat " was actually a "bear". .. ... I didn't even know.
In a questionnaire conducted by Bunmeido Tokyo, 88% of the respondents answered that they did not know that the character was a bear, and 52% of those who recognized the character "remembered that it was a cat." It turned out that. Therefore, it was adopted in the design of the package so that it will be attached again as a "bear" this time.
Castella has the image of "things that people get and eat" and "things that everyone cuts and eats", but from now on, "castella that you buy and eat yourself" may become established as a snack at 3 o'clock. ..