Lipton Emo Milk Tea - Milkshake

Flavor

Lipton Emo Milk Tea - Milkshake Flavor will be released by Morinaga Milk Industry on May 14 to celebrate 40 years of the Lipton paper carton series (excluding Okinawa), available for a limited time of six weeks.

Lipton

Emo Milk Tea - Milkshake Flavor "Lipton Emo Milk Tea - Milkshake Flavor" is a milk tea that combines the rich taste of black tea with the gentle flavor of eggs and milkshake. To mark the 40th anniversary of the Lipton paper carton series, we aimed to create a nostalgic and "emo" flavor that would make people think back to the 40 years that the series has been on the market together.

The theme is "the taste of memories that she used to love. We focused on maximizing the flavor of black tea and the somewhat relaxing taste of a milkshake from a coffee shop. The richness of milk and the sweetness of vanilla spread on the palate as you take the first sip, then the egg flavor is added, and finally the aroma of black tea tickles your nose.

The package design features a retro-style image of "that girl you loved" drinking a milkshake. The front and back of the package, when placed side by side, depict a scene of two people drinking milkshakes together in a coffee shop. There are a total of 40 floral designs on the front and back to coincide with the 40th anniversary of the product's release.

[Product Outline]
Product Name: Lipton Emo Milk Tea - Milkshake Flavor
Type/Name: Tea Drink
Packaging Style: Gable Top
Content: 450ml (15.22us fl oz)
Energy: 89kcal (per 200ml (6.76us fl oz))
Storage Method: Must be refrigerated below 10℃
Shelf Life: 15 days
Main Sales Outlets: Convenience Stores, Mass Retailers
Suggested Retail Price
Launch date and regions: May 14 (Tue.), nationwide (excluding Okinawa)

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