"DMM Shaved Ice" was released on July 29th from DMM.com, which develops web contents. It is sold like a guerrilla in a limited quantity and region.

DMM enters the shaved ice world?
DMM enters the shaved ice world?

DMM shaved ice is a "strawberry ramune flavor" with ramune added to the "royal road" strawberry flavor. By using our original shaving technology, it seems to reproduce the smooth feel of freshly made. It also features a one-coin price of 100 yen (excluding tax).

The stores are major convenience stores in the Utsunomiya area of Tochigi prefecture and some other areas. It is scheduled to be sold nationwide next year.

Twitter also has a "Tweet on Twitter if you see DMM shaved ice!" Campaign, so you may be able to get some useful information. To participate in the campaign, follow the company's Twitter account (@DMM_com ) and tweet a photo of the shaved ice with the hashtag "#DMM shaved ice".