Kurashiki Denim Street

The Kojima district of Kurashiki City, Okayama Prefecture, is the birthplace of domestic denim. In honor of this, "Kurashiki Denim Street" opened in November 2014 in a section of the Bikan Historical Quarter.


In addition to stores selling goods and decorations made of denim, there is a food corner where visitors can enjoy "denim gourmet " food.


The menu includes a total of five items: "Denim Man" (two kinds), "Denim Burger," "Denim Soft," and "Denim Squash. Of course, all of them are denim-colored (blue). The first time you see them, you may be a bit surprised, but if you dare to try them, you will be relieved to know that they are surprisingly (?) tasty. It's delicious and makes you feel relaxed.

Denim Maman

Denim manju is made of denim-colored dough wrapped with ingredients. There are two types: one with black pork filling and the other with yakisoba noodles. The bright blue color of the dough is created by combining gardenia and alcohol. Each is priced at 350 yen (tax included).


When you bite into one, you will find that both the dough and filling are soft and fluffy. The black pork starchy sauce is full of juices and the sweetness of the fat spreads out.


The yakisoba noodles, on the other hand, are full of flavorful sweet and spicy sauce and are very satisfying. It is a yakisoba bun, not a yakisoba bun, but a yakisoba bun. I have never had yakisoba buns before.

Denim Burger

A burger made with a beautiful blue bun that looks like the Earth from outer space. It is seasoned with sauce and mayonnaise. The price is 350 yen.


The blue bun, which is specially ordered from a bakery, is soft and fluffy when you bite into it ! The thick patties are soft and fluffy, and full of meaty flavor. The thick patties are soft and fluffy, and full of meaty goodness. The overall lightness of the bun makes it easy to eat a piece. The crunchy cabbage adds a nice accent.

Denim soft serve

This soft serve ice cream is as freshly colored as the blue summer sky. The milk base is flavored and colored with ramune and blueberries. The price is 380 yen. It is served in a crunchy waffle cone and squeezed generously.


The richness of the milk and the sultry flavor of the ramune are hidden by the fruity sweetness of the blueberry. The fruity sweetness of blueberries is the secret ingredient. It has a refreshing aftertaste, perfect for summer eating!

Denim Squash

A new menu item that was recently introduced as a prototype. The price is 300 yen. The soda has a beautiful blue gradation, and three round, homemade peach sorbets are cool and refreshing.


Cool and refreshing! The taste is as good as expected and makes you want to slurp it down your thirsty throat. The sorbet is said to be made by freezing peach gelée in a round shape, and when you bite into it, the peach pulp appears inside.


When you drink it, mix it well with a straw to make the whole thing "denim-colored.

When it first went on sale, some people said it looked "weird.

When Denim Man was first launched, some people thought it looked "weird" because of its blue color. However, word of mouth popularity has spread, and the denim buns have become one of Kurashiki's most popular specialties.


The customers say, 'Thank you,'" says one staff member. I couldn't help but be moved by the sight of the staff member's eyes moistening as she said, "We are the ones who want to say thank you.

Despite their shocking appearance, these denim delicacies are surprisingly gentle and delicious. You can only eat them here, so why not stop by when you visit Kurashiki? Wearing denim is one thing, but eating denim is another!