This is a Pocky with the theme of "blue", which is said to be the "color that carries happiness." A heart-shaped pretzel with strawberry pulp is coated with a blueberry-flavored cream that is inspired by the fairy tale "Blue Bird". It's not too sweet and you can enjoy a refreshing taste.
The exterior package also has an illustration of a "blue bird". In addition, there is a "happiness inner bag" with a blue bird designed on the inner bag, and you are "lucky if you find it".