It's not something we actually eat, but I would like to introduce a novel invention that has become a hot topic. "Catalytic Clothing" is a laundry detergent for clothes that "eats" and purifies harmful smog in the air.


According to the US media Fast Company, "Catalytic Clothing" is a laundry detergent that coats washed clothes with nano-sized titanium dioxide and takes in harmful smog in the air and turns it into a harmless substance.

A similar principle has been used for buildings and roads, but it's actually more beneficial to use it for clothes, the London College of Fashion, one of the developers of Catalytic Clothing. Fashion) professor Helen Storey says.

"If you untie and spread all the fibers in your clothes, you'll have one tennis court, and you can" purify "a wider range of air by walking around in coated clothes," Storey said.


In addition, according to the media, jeans washed with Catalytic Clothing were calculated to be able to remove 80% of the nitric oxide in the surrounding air. But Storey says, "It's not the person who wears it that benefits, but the person who walks behind it." The challenge is how to promote products that are more beneficial to others than you.


Another problem is "fragrance". The refreshing scent of soap from washed clothes makes you feel "clean" psychologically. That's why many people choose detergents by "scent", but Catalytic Clothing doesn't have this scent.

Storey wants to start marketing Catalytic Clothing in China, which has major air pollution problems and is less particular about the scent of detergents.

* All images are sourced on the official Facebook page.