Guinness, the Irish brewer known for its "black beer," has launched a new advertising campaign called "Guinness Africa" featuring African youth and culture. The new ad campaign is called "Guinness Africa," featuring African youth and culture.


According to the U.S. media outlet Fast Company, Guinness says that the campaign "is not about the color black, but about African youth who are not afraid to express themselves.

"Made of Black" is the catchphrase for the video, which features a series of talented young people from Lagos, Cape Town, Johannesburg, and other African cities. The unique art and overwhelming dance performances fascinate the viewer.


Words cannot quite convey the power of these powerful images, so we urge you to watch the video below.