"Teriyaki McBurger" to which the new regional price is applied (Source: company official website)
The company has already introduced 6 categories of regional prices based on prefectures since 2007, but in this experiment, it was subdivided into 9 categories (planned) regional prices regardless of prefecture, and more. The company aims to offer products at prices that meet the demands of each region.
The new prices introduced this time are 290 yen to 320 yen (old price 270 yen to 280 yen) for "Teriyaki McBurger (single item)" and 410 yen to 480 yen (old price 420 yen to 490 yen) for "Happy Set". Yen) etc.
Based on the results of this verification, the company plans to introduce it to stores nationwide.
