Canlo has released a LAWSON limited edition "Tasteless? The idea that won first place in the "Unlikely Product Test Product General Election" held in October 2022 has now been commercialized.

LAWSON Limited Edition Kanro "No Taste? The

idea was the first prize winner in the "Unlikely Product Test Product Competition" held in October 2022. The idea that won first place in the "Unlikely Product Test Product General Election" held in October 2022 has now been commercialized. The tasteless... candy ......?

He's on the offensive.

Each bag contains 7 individually wrapped pieces. The price is 189 yen (tax included). The ingredients and nutritional information label is also very simple. The only ingredients are dietary fiber and erythritol, with 3.1 kcal of calories and zero grams of fat or sugar per capsule.

I tried a "tasteless candy.

The

candy

is small, about the size of a thumbnail. The color is a translucent milky white, like a peppermint candy. I tried to eat it.

Hmmm...? When you put the candy in your mouth, it tastes light at first, but as you lick it, the sweetness gradually melts out, doesn't it? It's like that initial light taste is just going to end. Your tongue is waiting for the sweetness, but it feels like you're being cheated forever. What is this...?

You're licking something hard with a vague taste all the time, and halfway through you start to wonder, "Oh, what am I eating? " I wonder what I am eating...! It's so strange!

However, it tastes very slightly sweet (maybe from erythritol?). It may not be "completely tasteless" like ice. It's not that it's bad. But there is still a sense of lack of substance and a sense of brain bugs.

I wondered when I would eat it. On the back of the package, it says, "When you want to moisten your mouth, when you have a dry mouth, when you are worried about sugar, when you don't want something sweet...". I see! It's true, it's perfect for when you're feeling sad but don't want the taste and calories! It's perfect for those times when you're feeling sad but don't want the taste and calories!

Hey, is there such a time?

Anyway, I think it's interesting to try it as a story (I think it's an unknown experience), and it's a good idea to bring it to someone who doesn't know if they like sweets or not!