Pringles Garlic Shrimp
Pringles will launch "Pringles Garlic Shrimp," the third product in its limited-edition 2023 lineup of "Appetite Liberation! The third product in the "Rich Flavor Series" will be Pringles Garlic Shrimp, which offers the savory shrimp flavor and mouthwatering garlic flavor. The product will go on sale on July 3. It will be available for purchase on July 3, 2012, in 50g (1.76oz) portions at an open price.
Pringles Garlic Shrimp" is inspired by garlic shrimp, a Hawaiian specialty. In addition to the rich taste and aroma of shrimp, the savory and appetizing garlic flavor can be enjoyed. The punchy flavor goes well with beer and carbonated beverages, and is perfect for summer events such as camping, BBQs, and outdoor festivals.
The package design depicts shrimp dancing on the chips, and the gradation of colors used for the background expresses the rich, high-impact, premium flavor. The brand's character "Mr. P" is also a great attraction, with his face dancing to the punchy summer flavors.