Meiji will introduce "Meiji more Milk Yogurt," a drinkable yogurt with a rich milk flavor, on April 12. Each bottle weighs 180g (6.35oz) and is priced at 151 yen (including tax).

Meiji more milk yogurt

According to a survey conducted by Meiji, the most common occasion for people to enjoy small volume drinking yogurt is "when I want to relax," and some people seek "healing" from drinking yogurt. The new Meiji more Milk Yogurt is a new flavor based on this. It uses "Tokachi Milk Lactobacillus TM96," a proprietary lactic acid bacteria discovered in raw milk produced in Tokachi, Hokkaido, which has a low acidity and enhances the flavor of milk.

The product is marketed as having a rich, milky, thick flavor. The wide-mouth container allows the yogurt flavor to spread in the mouth at once, and the aroma can also be enjoyed while enjoying the aftertaste of the drink.