From the new "dessert yogurt" brand "Danone Wa Selection" developed in Japan, "Hojicha flavored with persimmon pulp" and "Matcha flavor" are on sale. The purchase price at the supermarket is 168 yen each (excluding tax).

Danone Japanese Selection is a brand that is particular about traditional Japanese ingredients. Danone, which has a creamy yogurt fermentation technique, and Japanese farmers' commitments are combined to create this product.

"Hojicha-flavored persimmon pulp" uses Anpo-gaki from Wakayama prefecture, which is made by traditional techniques, and domestically-produced roasted hojicha to bring out the aroma. The dense yogurt developed for the Japanese selection is combined.


The moment I ate it, my brain was confused for a while, saying, "I ate yogurt, but it tastes like tea ...?" After the richness of the milk, the aroma gradually spreads. The umami and astringency are blended in, and the roasted green tea flavor is richer than I had imagined. The persimmon adds sweetness to the last.


The texture is the main thing that makes you feel the existence of persimmons. A puny texture that mixes with the smooth yogurt. You can also feel the fibrousness of persimmon.


"Matcha flavor" uses carefully selected matcha from Kagoshima prefecture. Matcha is also stronger than you can imagine! Along with the melting of yogurt, a refreshing scent drifts softly. Very creamy finish with less astringency.


Both packages are designed with the motif of "Wabi-Sabi". The brand logo is based on the image of lacquer ware, which is a traditional Japanese craft.


In addition, the barcode adopts a "temple lattice window-like design", pursuing Japanese beauty in every detail. You can fully enjoy the taste of Japanese with your eyes.