At each Thirty One Ice Cream store (excluding some stores), a campaign to get "31% off" on eligible products will be held during Golden Week (GW) from April 24th to May 10th.

31% off GW every day! (Source: Thirty One Ice Cream)
31% off GW every day! (Source: Thirty One Ice Cream)

Target products are "double cone" and "double cup". Prices vary from store to store.