Famima

"Ishiyaki Yakiimo"

(stone-roasted sweet potato) FamilyMart (FamilyMart) will sell "Ishiyaki Yakiimo" (stone-roasted sweet potato), a Japanese sweet potato with a sweet and sticky texture, roasted in a special oven at the store. The price is 250 yen (tax included).

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FamilyMart's "Ishiyaki Imoimo" has been sold continuously since 2019 while expanding the number of stores that carry the product, and is very popular among women. While the yaki-imo boom continues, the current popularity is driven by sweet potatoes with a sticky texture that has a strong sweet taste. The new baked sweet potatoes are made from domestically grown "Beniharuka," "Silk Sweet," and "Benimasari," which are characterized by their sweetness, richness, moistness, and smooth texture.

The sweet potatoes purchased from designated FamilyMart growers are stored for approximately one month after harvesting to accelerate the transformation (saccharification) of the "starch" contained in the sweet potatoes into "sugar" and to further enhance the sweetness (sugar content) and the stickiness that leads to a moist texture. This process further enhances the sweetness (sugar content) and the stickiness that leads to a moist texture. The aroma and sweetness of the baked potatoes are enhanced by stone baking in a special oven at the store.

20 yen discount every Friday only!

Every Friday from October 20, 2023 to June 28, 2024, Famima will offer a discount of 20 yen off the price of a baked sweet potato. will be held every Friday from October 20, 2023 to June 28, 2024, and "Baked Sweet Potatoes" will also be subject to the 20 yen discount sale.

In some areas, "Taiwan honey potatoes" are used.
Some stores may not carry this product.

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Click here for related article: Famima "Sanzokuyaki" re-released on October 17! The crunchy batter and juicy meat are mouthwatering, and the garlic and soy sauce give the dish a strong flavor!