"Magical sprinkle wasabi that makes natto even more delicious" and two other types were released by Ajigen on March 30th. The price is 400 yen each (excluding tax).


"Magic Furikake that makes natto even more delicious" is a series of furikake that even if you don't like natto, you can eat it deliciously. It was developed as a product that "you can eat even if you hate natto" by the company's representative who hates natto and 10 people who hate natto selected from the company. In order to suppress the two points of "smell" and "taste" that are cited as the reasons for dislike natto, flavoring ingredients such as green onion and sesame are used as they are, and they are seasoned with wasabi, kimchi, and plum granules.

"Magic sprinkle wasabi that makes natto even more delicious" is a sprinkle that suppresses the smell and taste of natto with the aroma and taste of wasabi that is extruded entirely. It's recommended for people who don't like the smell and taste of natto.


"Magical sprinkle kimchi that makes natto even more delicious" is a sprinkle that aims for a synergistic effect with both fermented foods natto and kimchi. Flavor ingredients are blended so that the spiciness and acidity match natto. It's recommended for people who don't like natto.


"Magic sprinkle plum that makes natto even more delicious" is a sprinkle that is a fragrant blend of plum granules, plum meat, and red perilla. The scent of plums wraps natto, which is also recommended for people who don't like natto.