The Ice Bucket Challenge, a charity campaign in which nominated people wear ice water one after another to raise awareness of amyotrophic lateral sclerosis (ALS), is prevalent in the world, while in India, another A new movement has begun. It is the "Rice Bucket Challenge" that delivers rice to the poor.


The Rice Bucket Challenge is about taking a picture with a bucket of rice, posting it on SNS, and donating the rice (or other food or money) to a local charity. It is possible to deliver food directly to those in need without going through a group.

According to the US media Huffington Post, the movement was started by Manju Latha Kalanidhi, who works for Oryza, an overseas media that deals with news about rice. As soon as she learned about the Ice Bucket Challenge in India, she quickly said, "A quarter of the world's malnourished people live in India," and "more than 100 million people in India. People haven't been able to get clean and safe water. "

So she started the Rice Bucket Challenge, saying, "In India, what the Indian people need."


Kalanidhi said:

"I just wanted to do something meaningful for the locals without wasting anything. Here, rice is a substitute for water."

In India, which has a serious water shortage problem, the challenge was quickly accepted by people. By the way, the biggest "big" donation so far is 2,000 kg of rice from Hyderabad college students. It seems that Kalanidhi couldn't hide his surprise.

I can't deny the feeling that only the act of "wearing ice water" has been walking alone as a status for some time now. Under such circumstances, I feel that the Rice Bucket Challenge reminded me of the original purpose of the charity movement.


* All images are from the Rice Bucket Challenge official Facebook page.