A video of Donald McDonald's (real name: Ronald McDonald's) wearing a bucket full of ice water from his head, familiar with McDonald's characters, has become a hot topic.


Donald, who has a cheerful clown face, wears ice water vigorously, and when he gets soaked, he concludes with "Huh! It feels unexpectedly good!"



… Why are you doing this in the first place?

In fact, this is the "Ice Bucket Challenge, " an awareness campaign that started in the United States to make more people aware of the disease called amyotrophic lateral sclerosis (ALS). The nominated person will either wear ice water and upload a video within 24 hours, or donate to the ALS Association, a non-profit organization that supports patients, and hand over the baton to the next person (Source: CNN ). It is said that Japanese people also have challengers in the charity movement that has been popular on the Internet these days.

So far, all the celebrities in the world, such as Bill Gates , Steven Spielberg , and soccer player Neymar, are wearing ice water. By the way, this time Donald received a baton from the vice president of Coca-Cola Company.

This campaign, which makes good use of social media, has raised more than $ 15 million (about 1.54 billion yen) from the end of July to the time of writing the article. Japan will gradually change to a cooler season, but the "ring" of ice water is likely to expand.