Morinaga Milk Industry "MOW Azuki"

New products released to the world every day. Trying them out is a never-ending "quest" for new lovers.

"New Product Quest" is a series in which members of the En-Eating Editorial Department eat up (review) new products.

● Members


Gourmet Club Sally @ BB
Name: Gourmet Club Sally
My favorite ice cream flavor is "Matcha"
Flyer
Name: Flyer
My favorite ice cream flavor is "milk" (the one that tastes milk, not vanilla)

● A new product has appeared!


Morinaga Milk Industry "MOW Azuki"
Babaan!

Flyer This time, Morinaga Milk Industry's ice cream " MOW Azuki " will be fighting. It is on sale from today (September 5th). The estimated price is 130 yen (excluding tax).
Gourmet Club Sally @ BB It's a flavor that was sold last year (2015) and was well received. Milk ice cream with red bean paste made from Hokkaido azuki beans and azuki bean broth.
Flyer It seems that the amount of red bean paste has been increased by 10% this year.

● Fight (Tasting)


Morinaga Milk Industry "MOW Azuki"
Almost round waist

Flyer Oh, there's nothing on the top (except for the black dots that you can glimpse).
Gourmet Club Sally @ BB Azuki, I wonder if there isn't much in it ...

Morinaga Milk Industry "MOW Azuki"
That's not true!

Gourmet Club Sally @ BB Wow, when I dug it, there were a lot of adzuki beans in it! Azuki's density is high! No matter where you scoop, you'll get as many grains as you want!
Flyer
Umma !! Not only does the milk ice cream contain azuki beans, but the ice cream itself has the taste of azuki beans.
Gourmet Club Sally @ BB The ice cream has a slight graininess, or it has a mellow mouth. Is it because it contains azuki bean broth? Is it because of the increased amount of red bean paste?
Flyer Even though ice cream is originally creamy, the taste is "fluffy", isn't it? This gap creates a surprisingly delicious taste.

Morinaga Milk Industry "MOW Azuki"
The mouthfeel is smooth, but the taste is fluffy.

Flyer Azuki is as soft as raw. And it's not too sweet. Maybe it's not a thick "an" but an azuki "grain". It's good that the ice cream and the azuki beans are not completely separated, but that they are familiar with each other.
Gourmet Club Sally @ BB You can eat it endlessly. It's sweet, but it shouldn't remain sticky. Also, the sharpness of the mouth is the secret taste of salt, isn't it?
Flyer I think it's the best ice cream you can eat for 130 yen so far. Cospa is also very expensive.
Gourmet Club Sally @ BB It's a smooth type of ice cream, and you may not have eaten it so much because it tastes like azuki beans.

Morinaga Milk Industry "MOW Azuki"
Perori

● Impressions of defeating


Gourmet Club Sally @ BB It was an easy victory ...
Flyer It was a moment.

Calories earned this time: 277kcal (per piece)