Morinaga Milk Industry's ice brand "MOW" sells "MOW Salty Butter Caramel" for a limited time. The estimated price is 130 yen (excluding tax).

Before its release, many people said "I want to eat it quickly" and "It's absolutely delicious" on SNS. I ate it right away.


Ice cream with caramel sauce and caramel syrup mixed with Dutch butter and French Lorraine rock salt. A sweet scent drifts from the moment you flip the lid.


The fine and smooth mouthfeel is truly mou. Deep richness spreads from the ice that melts with the heat of the tongue. After the sweet caramel, butter is fluffy and it looks like butterscotch. Rich and insanely good!


It is a faint saltiness that complements the caramel. It leads to a mellow sweetness with a sharp aftertaste. It is a deep taste that you can feel the change of seasons from summer when you eat only refreshing flavors to autumn and winter when you miss rich flavors.


It was completed in a blink of an eye, and it was already decided to repeat. The next time you eat it, you may think it's a caramel filling and match it with bread, or top it with iced coffee like cream soda. I will buy a few more at the supermarket.