Experience the AI tasting liquor at Isetan Shinjuku Main Store
Select one recommended by "artificial intelligence"

Artificial intelligence recommends sake that is perfect for you. A service "AI Tasting Sake Master" that uses artificial intelligence "SENSY" that "learns sensibilities" has appeared. It will be open until August 29 at the Japanese liquor section of the Isetan Shinjuku Main Store (Shinjuku-ku, Tokyo).

I have actually experienced this slightly different service. The author usually drinks sake a lot, and I am proud that he has some knowledge, but what kind of sake does "he" recommend?

Isetan Shinjuku Main Store, AI Tasting Sake Master Experience Space
Five "sake masters" line up at the sales floor

Here's how the AI-savvy liquor works.

First, taste three types of sake and enter "feeling" into the terminal in five levels. For example, whether you strongly felt "sweetness" or whether you liked it. There are 5 items in total.

Based on this result, "artificial intelligence" is created. What is evaluated is "sharpness of taste". In the case of the author, the result was that he had a keen sense of acidity and richness, and was slightly insensitive to sweetness.

Capture screen of AI tasting liquor at Isetan Shinjuku main store
Left: Input screen for sake results, Right: Artificial intelligence created Certainly, I always drink without worrying about sweetness.

After that, select one of the eight types of meals, such as sashimi and pickles, that you want to taste together. It doesn't matter what you like or what you want to eat now. That's it. It takes less than 5 minutes.

As a result, I recommend Junmai Daiginjo made by Daishinshu Sake Brewery in Nagano Prefecture. When I drank it, the mouthfeel was soft and crisp, and it seemed to go well with the meal I chose.

Capture screen of AI tasting liquor at Isetan Shinjuku main store
Left: Food selection screen, Right: One recommended by "handed liquor"

An AI-savvy liquor master, he chose a sake called "Koukita?" It's different from the taste of the line that I'm addicted to recently. If I had consulted with the staff as usual, "I'm looking for this kind of taste," it would never have come out. It was a purely interesting experience.

There are 30 types of sake that we recommend, from among the best-selling products in the store, with as little flavor as possible. Of course you can buy it, so why not try one for tonight?

By the way, in the case of the author, when I first entered the preference, the brand was displayed, so I was quite worried. Because I knew each brand, I was at a loss about how to sort the numbers.

On the other hand, when I asked a person who usually drinks a lot of beer and doesn't drink much sake, he said, "I answered all with 1 or 5." Since there are 5 input items, I thought it would be a little difficult, but it would be nice to answer intuitively. Model Leena (a beautiful woman who loves sake) who cooperated with the shooting also entered it quickly and intuitively.

Experience the AI tasting liquor at Isetan Shinjuku Main Store
The recommendation for Leena was one of Fukushima's popular sake breweries.

But what about the provider? The staff is looking forward to "I don't know the tongue of people, so I can serve new customers." I think there are many people who can sympathize with this.

For example, even if you recommend so-called "dry" to a person who "likes spicy sake", the taste may not be what the person thinks. The taste that you can imagine with the word "sweet sake" is also different for each person. It may be the AI-savvy liquor master who can solve such a situation of "expressing different tastes with the same words".

AI tasting liquor will continue to appear at the store for a limited time. People who often drink sake and those who do not drink it may have new discoveries. It can also be used as an opportunity for foreign tourists to come across their favorite tastes.