A service that utilizes artificial intelligence, "AI Tasting Sake Master," will be introduced at the Japanese liquor section of the Isetan Shinjuku Main Store (Shinjuku-ku, Tokyo) from August 24th.

This service uses artificial intelligence "SENSY" that "learns sensibilities". After tasting 3 bottles of sake and entering their impressions into the application, they will select the best one for each person from the 30 types prepared in advance.


It is said that the scientific approach to taste is difficult because the way people feel it and the definition of "delicious" differ from person to person. Therefore, by applying SENSY's "personal sensitivity analysis" approach to taste, he has developed a technology to digitize taste from user reviews. Part of a project jointly developed by the developer Colorful Board and Mitsubishi Shokuhin.

Starting with sake, "customer service by artificial intelligence" is scheduled to be introduced at the wine counter on September 14th.