UMAMI BURGER of Santa Monica "UMAMI BURGER"
Umami Burger is coming! (The photo is "UMAMI BURGER" taken in the United States)

The hamburger restaurant brand "UMAMI BURGER" from Los Angeles, USA will land in Japan in the latter half of 2016.

UMAMI BURGER opened in Los Angeles in 2009. Currently, there are 24 stores in the United States (as of June 2016). The store name UMAMI is derived from the Japanese word "umami," and hamburgers that incorporate a cooking method that "draws out umami" are on sale.

For example, the signboard menu "UMAMI BURGER" includes shiitake mushrooms, roasted tomatoes, and crispy cheese. It is said that they cook delicious ingredients in a way that suits them. The sauce using kelp, soy sauce, dried mushrooms, etc. is also unique.

US brand beef is used for the putty. It is hand-made at each store every day and served in medium rare. The buns have a fluffy and chewy texture, and are slightly sweetened by adding a large amount of milk.

The side menu includes classic french fries and onion rings, as well as hearty salads. In addition, there is an abundant alcohol menu such as craft beer, wine, and original cocktails.

UMAMI BURGER「Truffled Beet Salad」
Truffle and beet salad (US menu)

In Japan, it is operated by MEDEIROS HOLDINGS, which handles apparel-related businesses. The company's first restaurant business. The first store is scheduled to open in the Kanto area in the fall and winter of 2016.