Nowadays, it is very popular not only among locals but also tourists. I (the young lady) was curious about this place for a long time, and finally made it to visit. Here is a glimpse of the main store, where you can enjoy the "happiness of choice"!
The "happiness of choice" that can only be experienced at the main Fukuda Bakery
The day of our visit was Saturday. We walked about 15 minutes from Morioka Station to get there at 7:00, the store's opening time. When we arrived, the parking lot was already full! I could see cars with license plates from other prefectures. In fact, the restaurant had just been featured on a national TV program, so it was much busier than usual. The president himself was busy organizing the cars.
Fukuda Bakery looks like a school. It is said to be inspired by the world of Kenji Miyazawa (born in Iwate Prefecture). The founder was a student of Kenji.
This year is easier because I don't have to shovel snow" (by the president)
The interior of the restaurant is designed like a school store. The menu is laid out like a board of books, but there are just so many of them!
Order and pick up is through the window.
Some of the menu items lined up in a row
Handwritten pop-ups in the windows
There are 30 kinds of sweets alone, including peanut, jam, butter, chocolate, red bean paste, cookies & vanilla, fruit cream, jam, and more. When you include curry, corned beef, yakisoba, pork cutlet, and other prepared foods, as well as seasonal flavors, there are about 50 different kinds of fillings.
A lineup of sweet ingredients
You choose your favorite ingredients from the list, tell the waiter what you want, and he or she will make the sandwich right in front of you. As soon as the waiter receives your order, he or she applies the cream one after another with a wooden spatula in his or her brilliant hands. The amount of cream is also very generous. The amount of cream is also very generous, and they spread it on generously.
The combination is also flexible. The most popular are an-butter, peanut butter, jam butter, and green tea bean paste.
The an-butter is indeed so popular that almost all customers buy it. Some customers even buy large quantities, saying, "I want 10 an-butters and.... They buy it as a souvenir for their neighbors.
Sweets in the front and prepared foods in the back
Wet it.
Wet it.
Wet it!!!!!!!!
For a two-flavor sandwich, put one flavor on each side. After slamming the bread closed, put a sticker on it to identify the contents, and hand it to the clerk in front of the cash register. A brilliant teamwork play! And the cheerful and cheerful customer service makes us smile, too.
While we were filming, we saw a familiar face behind the counter. To our surprise, Mr. Funabashi, a.k.a. " Prince Bafun," whom we had met the day before during our interview, happened to be in the store. What a surprise! As usual, he bought some bean-jam butter as a souvenir.
Thank you for the beautiful smile this morning!
After much deliberation, I ordered three kinds of bread: "Grain An Butter" customized with grains of red bean paste, "Strawberry Milk Whip" recommended this month, and "Corned Beef and Eggs" from the side dish menu. The bread handed to me was bigger and heavier than I had imagined. At 139 yen and up per piece, this is pretty reasonable!
A heavy weight.
First, we have the Grain An Butter. The sweet red bean paste and salty butter is so delicious that it is no wonder there are so many repeat customers. But above all, the bread is delicious. The simple seasoning with a hint of saltiness enhances the flavor of the ingredients. The bread is soft and fluffy, and it easily melts in your mouth. I could finish it easily, even though it was large.
Bread, butter, and red bean paste are a perfect match!
The strawberry milk whip is a perfect combination of whipped cream and sweet strawberry milk. The corned beef and egg was a bit too strong, but it had a fresh taste.
This is the kind of discovery that can only be made at the main store, where you can customize your own ingredients. You will want to come back again and again to find your favorite.
Sweet and sour "Strawberry milk + whip
Corned Beef Eggs
Fukuda bread appears in Morioka Station (on weekends, it was sold out in the evening), in the local products corner where you can buy local souvenirs (sometimes they don't have them in stock), and even at hotel breakfasts. There was also a crowd at the on-site demonstration and sales corner that happened to be at a local supermarket. I think I could feel the love of the local people. I can't tell you how many times I was asked "Have you been to Fukuda Bakery? I can't tell you how many times I was asked "Did you go to Fukuda Bakery?
At a certain hotel. It was delicious even when eaten with just bread!
The main store is open until 5:00 p.m., but the bread is sold out by 3:00 p.m. on weekends and holidays. On the day of our visit, the president said, "We made more bread than usual (in preparation for the crowds), but it won't last until the store closes. Fukuda bread is very popular.
The stacked containers are getting emptier and emptier...!
It is within walking distance from the station, so if you are going to go to the trouble of trying Fukuda bread, you should definitely visit the main store. The time you spend agonizing over your order will surely become a wonderful memory.
Store Information
Fukuda Bakery
Address: 12-11 Nagata-cho, Morioka-shi, Iwate
Business hours: 7:00 a.m. to 5:00 p.m. (closes when all the bread is gone)
Fukuda Bakery Main Store
Address:12-11 Nagata-cho, Morioka-shi, Iwate
Address:12-11 Nagata-cho, Morioka-shi, Iwate
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