"PARM The Matcha" was released on December 7th from Morinaga Milk Industry's ice brand "PARM". The estimated price is 180 yen (excluding tax).

"Authentic" matcha taste
"Authentic" matcha taste

PARM The Matcha is an ice bar that is particular about "the taste of authentic matcha". Uji Ichibancha from Kyoto Prefecture, a long-established store that has been in business for over 150 years, is used for ice cream, and it is said that the original taste, sweetness, and rich aroma of matcha are accentuated.

In addition, the melty coated chocolate, which is particular about the melting temperature, has a taste that makes you feel the bitterness of matcha, and it is said that it is an ice bar made with matcha that "adults can be satisfied".