Morinaga Milk Industry "PARM

Green Tea" "PARM Green Tea" from Morinaga Milk Industry's "PARM" ice cream bar will go on sale on Monday, March 20.

Since its launch in 2005, "

PARM

" has been offering "a little bit of luxury in everyday life.

PARM Matcha" is an ice cream bar with smooth matcha ice cream covered with melt-in-your-mouth matcha chocolate. In the ranking of favorite ice cream flavors, matcha is the second most popular flavor after vanilla and chocolate (Source: Ice Cream White Paper 2022).

To make matcha more enjoyable, the new "PARM Matcha" uses Uji matcha, which has a rich ice cream with just the right amount of astringency, and Uji gyokuro, which has a deep, delicious flavor. You can enjoy the authentic taste and smooth texture.

The package design conveys the texture of the matcha ingredients. The package design conveys the texture of the matcha ingredients, expressing the enjoyment of high-quality matcha flavor.

[Product Outline]
Product name: PARM Matcha
Type name: Ice cream
Packaging form: Paper carton, pillow packaging
Contents: 330 ml (55 ml x 6 bottles)
Storage method: Refrigeration required (-18°C or below)
Energy: 126 kcal per bottle
Main sales outlets: Convenience stores, mass merchandisers Convenience stores, mass merchandisers, general retailers
Estimated price: 510 yen (excluding tax)
Launch date/area: Monday, March 20, nationwide
JAN code: 4902720 154789