Shinjuku Takashimaya's Valentine's Fair "Amour du Chocolat" will be held from January 31st to February 14th. With the theme of "luxury for loved ones" in 2014, unique chocolates including many Takashimaya limited products will be on sale.

What is the focus of the Shinjuku Takashimaya Valentine Fair?
What is the focus of the Shinjuku Takashimaya Valentine Fair?

Among the unique chocolates, the ones that interest you are the products that you can enjoy "fossil excavation". The Jurassic chocolate "Digup" (2,940 yen) is a chocolate-made "dinosaur fossil" that appears when you break the chocolate on the surface and remove the chocolate that looks like sand. There are four types of fossils.

"Fossil excavation" can be done with chocolate !?
"Fossil excavation" can be done with chocolate !?

In addition, the chocolate graphic "QR chocolate block" (1,050 yen) has a mechanism that you can see GIF animations and messages by reading the QR code transferred to chocolate. You can enjoy two flavors, "raspberry" and "honey lemon".

When you read the QR code ...?
When you read the QR code ...?

This year's trend of "high-priced chocolate" is also full of individuality. Waraku Beniya "Masuwaraku Kikuhime" (3,501 yen for 2 pieces), which combines white ganash with local sake and peel of yuzu and Iyokan, and "Mori Izo Shochu Chocolate" (February) using the phantom shochu "Mori Izo" Limited to 8 days, 6 pieces for 3,150 yen), Ma Priere's "Hometown Gem Chocolat Set" (10 pieces for 3,045 yen), which is a special product of Ninohe City, Iwate Prefecture, finished in bonbon chocolate.

Masu Waraku Kikuhime (left), Mori Izo Shochu Chocolate (right)
Masu Waraku Kikuhime (left), Mori Izo Shochu Chocolate (right)

In addition, "Tohoku Rokuken Sake Brewery Sake Bonbon" (945 yen) using famous sake from the 6 prefectures of Tohoku, strawberry and persimmon from Gunma prefecture, and round chocolate bar "Pare Chocolat Amur" (1,680) topped with chestnuts from Ehime prefecture. Yen) etc. will also appear.

Tohoku Rokuken Sake Brewery Japanese Sake Bonbon (left), Palais Chocolat Amur (right)
Tohoku Rokuken Sake Brewery Japanese Sake Bonbon (left), Palais Chocolat Amur (right)

In addition, this year, a corner will be set up at the fair venue to display "plus 1 gifts," and leather accessories and kitchenware for men will be on display. It seems to be a reference for gifts to be given with chocolate.

During the fair period, Valentine-related products will be sold at each store in the building, in addition to the venue on the 11th floor where chocolates are sold.