Salon du Chocolat 2014, a chocolate festival originating in Paris, France, will be held at Isetan Shinjuku from January 22 to January 27, 2014. This year, 81 brands from 10 countries are scheduled to gather under the theme of "LaMagic - The Magic of Chocolates.

This is the first time for 21 brands to make their appearance. The lineup includes products from notable brands such as Thierry Bamas' "Chocolat Dome Assortment" (4,830 yen), created by Mr. Bamas from the Basque region of France, and Mori Yoshida's "Chocolat Assortment" (3,045 yen), a brand created by Morihide Yoshida, who opened a store in Paris in April 2013.


In addition, five other selection boxes will also be available, including "La Magie" (7,350 yen), a collection of 15 chocolatiers' creations, and a "Charity Box" (2,625 yen), which expresses thoughts for the areas affected by the Great East Japan Earthquake.

In addition, the popular annual onsite demonstrations of Le Chocolat de Ash's "Choux Chocolat" and Jean-Paul Evan's "Gaufre Fluillage/Exotic" will be available. In addition, a number of "magical" chocolates are lined up, such as the "Shattered Love Chocolatier" Chocolate Collection (2,730 yen), which reproduces the chocolates that appear in Setona Mizuki's popular comic "Shattered Love Chocolatier.


The event will be held at JR Osaka Mitsukoshi Isetan and JR Kyoto Isetan (January 29 to February 14), Nagoya Mitsukoshi Sakae Store (January 31 to February 4), Marui Imai Sapporo Main Store and Iwataya Main Store (February 1 to February 13), and Sendai Mitsukoshi (February 5 to February 14). (February 5 to 14).