"Adding value to non-standard okesa persimmons", behind-the-scenes story of the development of the Niigata limited lunch pack
What are the thoughts of Sado's persimmon farmers in the Niigata limited lunch pack "Okesa Persimmon Jam & Whip"?
"GourNavi", a local participatory information media operated by Gurunavi, Yamazaki Baking, and "Local Lunch Pack" " Okesa
Kaki Jam & Whip" created in collaboration with Sado's persimmon farmers and local residents
. We received a sample of this product released on December 1st and the "Okesa persimmon" actually used in the product.
This "Okesa persimmon" is used
This product is made from "Okesa persimmons" that were lovingly made by Sado persimmon farmers, and they are processed into jam and used because they could not be distributed to normal distribution due to slight scratches. I am. The package is also local specifications. In the packed lunch, the familiar "that character" is also dancing with a sword!
I don't know the name, but "that character"!
By the way, "Okesa persimmon" is very easy to get scratched, and until now , even if it has the same taste, if it gets scratched, it has to be cheaply released or discarded. "It's a waste to throw away delicious persimmons!" And "I want to make more use of it for the development of the food culture that represents Sado!" "Tabi" responded, and with the cooperation of Yamazaki Baking, this "local packed lunch" was planned.
A large amount of persimmons that could not be distributed and were discarded
I opened the product. I have never eaten "Kaki Jam", but this "Okesa Kaki Jam" has less astringency peculiar to persimmons and feels very sweet. It goes great with whipped cream!
Persimmon jam and whipped cream
The real "Okesa persimmon" is astringent persimmon, but it has no seeds, and you can enjoy the sweet, juicy and thick flesh. "Seedless" means that in reality, Okesa persimmons seem to have no seeds because the seeds stop growing while the fruits are growing.
By the way, when I hear "Sado", I think of the bird "Toki" that represents Japan. It is said that 1 yen for each product sold will be used for forest maintenance in Sado, which is "Toki no Mori" through the purchase of "Toki no Mori Credit". "Lunch Pack Okesa Kaki Jam & Whip" is on sale for a limited time from December 1st at supermarkets and convenience stores throughout Niigata Prefecture and some areas of Yamagata Prefecture. In the future, there are plans to sell it at lunch pack specialty stores in Akihabara, Tokyo!
Written by: Kyoto Sanjo Itoya's Daughter