On September 7, Chateraise will start selling "Kashin Gensuke Monaka," a Japanese confectionary that is said to have inherited the " passion for confectionary making " of the founder of the Japanese confectionary store "Kantaro," the origin of Chateraise!

This monaka with a cool name will be available in two varieties: "Tanba Dainagon" and "Chestnut". This coolly named monaka comes in two varieties: "Tanba Dainagon" and "Chestnut." It is said to be the original product of Chateraise, inheriting the company's passion and techniques for making sweets.

The Tamba Dainagon is a sweet bean jam made by carefully soaking the high-grade Tamba Dainagon azuki beans in honey for three days and then cooking it with only agar and high-quality sugar.

The grains are still intact. Slurp!
The grains are still intact. Slurp!

The other one, "Chestnut," is made from the same high-grade material, Tamba Dainagon azuki beans, soaked in honey for three days, and filled with diced chestnuts.

The price is 126 yen each (tax included).

Needless to say, the red bean paste and chestnuts go well together!

Now that I know more about the product, what is the " origin of Chateraise " behind this maka?

In 1955, a store called "Kantaro" was established in Kofu, Yamanashi, with a floor space of only 3.5 square meters, which led to the current "Chateraise". When they started selling "Kantaro," an Imagawa-yaki-style snack, it was so popular for its deliciousness and convenience that the number of stores quickly increased. The company's founding spirit of " delicious food at affordable prices " has been carried on as the "Farm Factory Concept" even after the company name was changed to Chateraise.

Kantaro" was founded in Kofu, Yamanashi.
Kantaro" was founded in Kofu, Yamanashi.

Now, a mysterious word has come up.

What is the " Farm Factory Concept " that has been the spirit of Chateraise since its establishment?

When I looked into it in detail, I found out that it is "an ingredient-oriented factory system where the ingredients needed for confectionery, such as eggs, milk, water, and fruits, are purchased directly from local contract farmers and farms, and the confectionery is made in the area where the ingredients are produced.

In other words, farmers, dairy farmers, and factories work together to make sweets. It is a groundbreaking concept that involves purchasing raw materials directly, manufacturing them at our own factory in Japan, and delivering them directly to stores nationwide. Currently, the concept is expanding to include joint development of ingredients with farmers and the creation of safe and secure confectionaries where the farmers can be seen!

I hope they continue to deliver delicious confections that "everyone can enjoy"!