What is the "modern version of children's lunch" challenged by the originator of children's lunch "Nihonbashi Mitsukoshi"?
What is the "modern version of children's lunch" challenged by the originator of children's lunch "Nihonbashi Mitsukoshi"?


If you look at the restaurant menu, you can see the "kids' lunch" that is taken for granted. The dishes served on the plates of cars, trains, and bullet trains are all children's favorite foods such as hamburgers, potatoes, fried shrimp, and omelet rice! I think there are many people who remember eating crazy when they were young.

■ "Children's lunch", the forerunner of family restaurant

This familiar "kids lunch", do you know how this menu started?

"Kids' lunch" first appeared in 1930, 82 years ago. "Cute that the pattern of the dish came in" to Mitsukoshi Nihonbashi is the beginning, Mr. Taro Ando was Mitsukoshi cafeteria section chief is, using the "this dish Some were severe Sejo at the time the Great Depression, children It seems that the children's menu "Mitsukoshi Western food" has begun to be offered from the desire to " make a meal with a dream."

It is said that restaurants at that time had a stronger image as a place where adults can enjoy meals compared to today. This "Mikosama Western food" that appeared in such a situation has transformed the restaurant into a place that children can enjoy. Perhaps it is also influencing modern "family restaurants"!

The "kids'lunch" was created to give children a dream, but at the restaurant "Landmark" at the Nihombashi Mitsukoshi Main Store, which continues that tradition, the popular "kids' lunch" that has not changed even in the changing times is now considered again. It seems that he devised a modern version of the children's lunch with the theme of "?".

■ "Modern children's lunch" considering modern eating habits

According to landmark chef Takao Uchisaka, he aimed for a " kids' lunch that would please both children and parents." Traditional children's lunches are a dream platter for children, but it's also true that there are many greasy foods and you're worried about eating too much calories. As a parent, you might think, "I want you to eat something that is more healthy!", Right?

Is it different from usual? Modern version of children's lunch!
Is it different from usual? Modern version of children's lunch!



The "modern version of the children's lunch" is considered to have a good nutritional balance. It is not the oily fried shrimp and potatoes that attract children's eyes, but the hamburgers that are particular about the ingredients. Next to that, there are green and yellow vegetables such as pumpkin salad that parents want to eat, and sugar-free yogurt can be tasted with the sweetness of fruits. In addition, it seems that cocoa waffles also contain iron!

As the chef Uchisaka says, children can enjoy eating and parents can order with confidence!

Discerning hamburger
Discerning hamburger



Fruit granola and yogurt
Fruit granola and yogurt



By the way, it seems that Mitsukoshi was the originator of the flag for children's lunch !?

It is related to the fact that the person in charge at that time was a "mountain climber", and the idea was derived from the "climbing flag" that was raised when climbing the top of a mountain. The Mitsukoshi mark flag is now a trademark for children's lunches.

Familiar Mitsukoshi mark
Familiar Mitsukoshi mark



It seems that this plate was chosen with the image of the pattern of the "cute plate" at that time.
It seems that this plate was chosen with the image of the pattern of the "cute plate" at that time.

It seems that this plate was chosen with the image of the pattern of the "cute plate" at that time.


I actually tried this "modern version of children's lunch"! Overall, the seasoning is not too strong and the taste is kind to the body. It contains a lot of vitamins, iron and dietary fiber, so it may be good for women on a diet!

This "modern version of children lunch", Uchisaka's chef is not satisfied yet in the "now" children lunch. "While watching the reaction of customers, to evolve the menu, either the" children of the future "I want to make lunch".

Sales manager Uenoyama and chef Takao Uchisaka
Sales manager Uenoyama and chef Takao Uchisaka



This "modern version of children's lunch" is priced at 1,050 yen and will be on sale until August 31st.

Keep an eye on the original "kids' lunch"!