KOIKEYA "Ai wo Komete Meat and Bean Paste

Ai wo Komeite Meat and Bean Paste" is a rice snack from KOIKEYA with a spicy and tasty flavor suitable for the hot season ahead, and will be available at official online stores and convenience stores nationwide from June 6.

Ai wo Komeite Meat and Bean Paste

This is a new flavor of the "Ai wo Kome Te" brand of rice snacks, created in January 2022 to rediscover the appeal of rice, whose consumption has been declining year after year, and to encourage people, especially young people, to love rice more. The new flavor is characterized by the rich flavor of the ingredients concentrated in a single grain, which can be easily enjoyed as a snack.

The rice used in the product has a crunchy and tender texture, and the meat and bean paste are flavored with a punch of spicy hwasho (Chinese chili pepper). The "YUMASHI GACHI CHINESE" is a non-fried, protein-packed, 99 kcal per bag, and is officially approved by Karamucho.