At each FamilyMart store, "Gochimusubi Rice Balls" using farmed red sea bream from Uwajima, Ehime Prefecture will be on sale from the "Gochimusubi" series of high-value-added rice balls that are particular about rice and ingredients. From October 27th, it will be available at approximately 16,400 FamilyMart stores nationwide (excluding Hokkaido).

A special technique is used to extract the umami extract from the core of the red sea bream landed on Uwajima, and add it to the roasted and loosened red sea bream. For rice, red sea bream and red ginger are cooked together, and the ingredients inside are also red sea bream. A rice ball where you can taste the whole red sea bream of Uwajima.

A product aimed at supporting producers who cultivate red sea bream affected by the new coronavirus infection and supporting increased consumption. Cultured red sea bream from Uwajima, Ehime Prefecture, which has the highest production in Japan, is used.

The area around Uwa Sea in Ehime Prefecture, which boasts one of the most transparent areas in Japan, is a "sea of fertility" where fish are pleased by the Kuroshio Current from the Pacific Ocean, which keeps it fresh and the tide carries nutrients and minerals. Cultured red sea bream is grown in it.

Product information

Product name: Gochimusubi "Taimeshi"
Price: 167 yen Tax included: 180 yen Release date: October 27, 2020 Dealers: Approximately 16,400 FamilyMart stores nationwide (excluding Hokkaido)

* The image is an image. * Prices are displayed at 8% consumption tax for products subject to the reduced tax rate.