The 2014 "Convenience Store Onigiri" trend was announced by the Onigiri Association, which works to spread the Japanese food culture "Onigiri" both domestically and internationally. The three convenience stores surveyed were 7-ELEVEN , FamilyMart , and Lawson.


● All three companies are popular throughout the year ...

The three most popular rice balls for each convenience store throughout the year are as follows.

·7-ELEVEN
1st place Hand-rolled tuna mayonnaise with plenty of ingredients
2nd place Hand-rolled rice ball Red salmon
3rd place Mochi Mochi Red Rice Okowa Musubi

・ Family Mart
1st place Series-rolled salmon
2nd place Hand-rolled sea chicken mayonnaise
3rd place Hand-rolled kelp

·Lawson
1st place Plump hand-rolled sea chicken mayonnaise
2nd place Plump hand-rolled Hidaka kelp
3rd place Niigata Koshihikari rice ball Grilled salmon Harami

As a result , "Sea Chicken Mayonnaise" and "Salmon" ranked in the top 3 of each company. In addition, "Kelp" is also in the top 3 at FamilyMart and Lawson. Basic ingredients that have been popular with men and women of all ages for a long time can be seen to be very popular.

● "New face" rice balls are popular for carnivorous food

In addition to the basic rice balls, in 2014, each company released "new face" rice balls one after another.

For example, at FamilyMart, "charcoal-grilled Koshihikari rice balls from Uonuma" and at Lawson, "Niigata Koshihikari rice balls beef harami" and "Niigata Koshihikari rice balls pork toro" were released one after another and gained popularity. That's right.

● Convenience store rice balls are also "discerning and high-class" oriented

At 7-ELEVEN, sales of "Kin no Omusubi" made with carefully selected materials and manufacturing methods began in April, and at FamilyMart, rice balls made with Koshihikari from Uonuma and finished with a salt-based method are available in the "Famima Premium Series". Announced in September. At Lawson, each company offers "special and high-class" -oriented rice balls, such as the "Hometown Delicious! Series" that focuses on domestic ingredients and the "Niigata Koshihikari Onigiri Series" that introduces the "Furi-salt manufacturing method." There was a tendency to develop and sell.

In addition, rice balls that make use of the “local” food culture and local ingredients are appearing one after another.


Convenience store rice balls with an increasing variety, from basic ones to "carnivorous", local ingredients and "luxury" oriented ones. You can find your favorite rice ball in it, or try it on a daily basis. The way to enjoy convenience store rice is likely to expand more and more.