Morinaga Milk Industry's "MOW" ice cream cup series will release a limited time flavor "Azuki" on September 7, 2010, 140 ml packaged at an estimated price of 130 yen (excluding tax).

MOW's limited fall/winter flavor "Adzuki".
MOW's limited fall/winter flavor "Adzuki".

This new flavor combines milk ice cream with Koshian sauce and stewed azuki beans. The Koshian sauce and azuki stock are made from "Erimoshozu" (a variety of azuki beans) produced in Hokkaido. In addition to the gentle sweetness of the azuki flavor mixed with the richness of the milk, the texture of the azuki grains added in abundance can be enjoyed.