MOW PRIME Hokkaido Tokachi Azuki

A new product in the "MOW" ice cream series, "MOW PRIME" Hokkaido Tokachi Azuki, will go on sale nationwide on September 21.

MOW PRIME, the first premium line of MOW ice cream, will start rolling out. The series aims to create a "new sweet ice cream" by marrying "ice cream that pursues the deliciousness of milk" with "carefully selected ingredients".

The first flavor is "Hokkaido Tokachi Azuki". The first flavor is "Hokkaido Tokachi Azuki", a rich milk ice cream with azuki bean paste added to the center. The milk ice cream is mixed with plenty of renmu (ren milk) to create a rich, full-bodied flavor. The azuki bean paste is made from azuki beans produced in Tokachi, Hokkaido, and carefully selected salt is added as an accent to enhance the flavor and sweetness of the azuki beans.

The azuki bean paste is filled in the center of the ice cream, allowing the customer to adjust the balance of the ice cream to their liking as they eat it. The perfect balance between the rich milk ice cream and the salty-accented azuki bean paste is an addictive taste.


The price is 160 yen (excluding tax). Available at supermarkets and convenience stores.