Many women also visited the "Pia Sake Festival 2015 Sake Spring Festival" held in Shibuya in March. It is impressive that I saw many young people who seemed to be in their twenties. Thirty breweries from all over the country also exhibited here, and a line was immediately formed in each brewery.
Tomimi Kiku Sake Brewery, one of the breweries that is gaining popularity
At this event, "unusual" sake was also exhibited.
At the booth of Sekizen (Nagano Prefecture), sake using "flower yeast" was lined up. As the name suggests, flower yeast is yeast isolated from flowers. On this day, sunflower, begonia, and vine rose flower yeast were exhibited. Among them, tasting "Sekizen Junmai Ginjo Aiyama Namahara Sake" using sunflower flower yeast. When I put it in my mouth, I felt a faint honey-like sweetness. The aftertaste is refreshing and easy to drink. I think the repeat rate of women was high.
At the booth of the old pine tree (Nagano Prefecture), women were interested in sake in colorful and fashionable bottles. Named "Franbo Wazu," "Kashi Sake Guri," and "Kuro no Kihime," they are sake-based liqueurs. By the way, it seems that the fruit liquor type attracted a lot of attention, as the product sales "Sudachi Sake" was sold out early at the Ginza event. It will be familiar to people who are not familiar with sake.
Fashionable bottles and handwritten pop attract women
When I asked a 22-year-old woman who said that it was her first time to have a sake event, she said "Chiyomusubi" (Tottori Prefecture). "I was surprised to see that they had 40, 50, and 60 drinks and compared, and each had a completely different taste." The number is the rice polishing rate (polishing condition /%) of sake rice. The smaller the number, the better the scraping, 40 is Daiginjo and 50 is Ginjo. Well, it seems that it was fun to be able to listen to the story while actually comparing the tastes, rather than just arranging such knowledge.
I talked to other visitors, but many of them, like her, said it was their first time to have a sake event. However, I don't usually like sake. Did you come here like a popular food festival in the streets? Then, when I actually drank it, I felt the difference and realized that "sake is delicious" and "there are some that taste like this". To be honest, I don't have many chances to "reunite" with the brands I drank at events at liquor stores and restaurants, but as a sake fan, I hope that the appeal of sake will spread as much as possible.
