"Sake is what Ojisan drinks." When did you have such a strong image? In recent years, the number of people who actively enjoy sake is increasing. If you look at the tasting party and sake event, there are many women (and young!).

The author, who loves sake, who admits himself and others, has infiltrated two events held in the spring and touched on the power of women who are rushing to empty their babies.


◆ Women who enjoy "taste"

"Goshu Festa for WOMEN" was held in Ginza, Tokyo in May. The first part is for women only, and the second part is for women and accompanying men. Probably the first large-scale women-only sake event. However, a total of 1,000 tickets were sold out in three weeks, and eventually 600 people were waiting for cancellation.

Of course, only women came in at the same time as the opening of Part 1. At the booths exhibited by all 30 warehouses, a line was formed in a blink of an eye. The inside of the venue looks like a "women's association".


Now, how do they enjoy sake? When looking at it, many people drink the alcoholic beverages lined up in order from the end. And what I'm asking the staff is "difference in taste" rather than the manufacturing method. At the same time, there was a lot of excitement about what kind of food to combine with. Based on what the staff said, arrangement methods and ideas pop out one after another from the women's mouths.

A staff member of a sake brewery said, "We recommend our sake as an in-meal sake (a sake that you can enjoy with your meal). We are offering something that suits you. " It's okay to choose something like "I want to drink Daiginjo" or "I like dry food", but I felt that both the exhibitors and the participants showed that they could enjoy it without any knowledge.

At the end of the event, more and more people are drinking their favorite brands intensively. The beautiful duo, who said, "I drank everything, but this was the most delicious. It's the 4th time!", Dashingly walked toward the next "favorite". What a strong thing behind that.