Meiji "Will it appear ?! Large grain happy mushroom mountain"
Will happy mushrooms come out?

This year, August 11th, "Mushroom Mountain Day" will come. In line with this, the Meiji era developed a special product "Will it appear ?! Large grain happy mushroom mountain" containing "happy mushrooms". It will be sold nationwide from August 1st. The estimated price is 216 yen (tax included).

This product is a mountain of mushrooms that is larger than the usual "Kinoko no Yama". It seems that there are "happy mushrooms" that have more wrinkles than usual. Also, is there a "Takenoko no Sato" dressed as a mushroom? Why don't you look for it to try your luck?

Meiji "Will it appear ?! Large grain happy mushroom mountain"
Is there a rival product in the mix?

◆ Kinoko no Yama Day Memorial Event

Kinoko no Yama Day is the "Kinoko no Yama Anniversary" that was fully established last year (2016) after August 11th is "Mountain Day". This year, the first anniversary of its establishment, we have teamed up with Tokyo to hold three events at Tokyo Tower and the Tokyo Metropolitan Government Building.

First of all, as a fan appreciation event, "Mushroom Yamabiko" was held at Tokyo Tower on August 11. All the participants who shouted "Yaho" will be given a pile of mushrooms, but the number of them will change depending on the volume of their voice. It seems that a "combo system" will also be installed, so it may be a trick to scream at the same time with two or more people and aim for a high score. You can get up to 100 boxes!

The date and time will be from 10:00 to 19:00 on August 11, and the venue will be the space in front of the front entrance of Tokyo Tower.

Held "Mushroom Mountain Biko" at Tokyo Tower
/ Yahhh !!! \

Also, "Kinoko no Yamabori" will be held at Tokyo Tower. If you think of Tokyo Tower as a mountain and climb the stairs to the top of the mountain (large observatory), all participants will receive a mountain of mushrooms with a limited package cover. It seems that the more you climb, the more you get, and there are also "Mt. Kumotori of Mushrooms" and "Mt. Takao of Mushrooms" that can only be obtained by the climbers.

Tokyo mountain limited package cover
"Mountain of Tokyo" in a limited package

The event will be held from 10:00 to 15:30 on August 11th. The venue is the stairs outside Tokyo Tower. If you would like to participate, please register at the dedicated counter in front of the main entrance. However, the deadline will be as soon as the clerk is full.

"Kinoko no Yamabori" held at Tokyo Tower
It's going to be a good exercise

In addition, the Tokyo Metropolitan Government Building will hold a work experience using the Kinoko no Yama package, a VR experience "VR Kinoko RIDE", and a mini mountain bico experience. Kinoko no Yama objects will be set up in the Tokyo Metropolitan Government South Observatory, and an event will be held to introduce the natural parks and facilities of Tokyo in the space of Kinoko no Yama.

The event will be held from 10:00 to 17:00 on August 11th. The South Observatory is from 9:30 to 17:30. The venue is the Tokyo Metropolitan Government Building's Shimotomin Hiroba / South Observatory.

"Kinoko no Yama Day" event at Tokyo Metropolitan Government
The Tokyo Metropolitan Government Building is full of mushrooms?

This year's Mountain Day may be a valuable day to experience the "mountains" in the middle of the city. Why don't you stop by when you visit nearby? Especially, Mushroom Yamabiko doesn't have many chances to make a loud voice, so it may be stress-relieving!