Following the establishment of August 11th as a national holiday "Mountain Day" from this year, the long-selling brand "Kinoko no Yama" in the Meiji era is also a "piggyback ride". The same day was applied for and certified by the Japan Anniversary Association as "Kinoko no Yama Day". To commemorate this, a fan appreciation event "Mushroom Mountain Biko" will be held.


The event "Mushroom Yamabiko" will be held in Shinjuku, Tokyo from 12:00 to 18:00 on August 11th. By yelling "Yaho" in connection with Mountain Day, all participants will receive a "Kinoko no Yama" as a gift. It seems that the number you can get depends on the loudness of the scream. Also, if you are lucky, you may get a limited package for this day only.

The event will be held at Shinjuku Station Square, 3-900-1, Shinjuku, Shinjuku-ku, Tokyo.


In addition, a gift campaign will be held at the same time. If you apply from the website, 50 people will win the Kinoko no Yama Day original T-shirt. There are 50 types of designs, each of which is unique. The campaign period is from 10:00 on August 10th to 15:00 on August 31st. Anyone can apply.

In addition, a campaign is underway in which 2,000 yen worth of QUO cards originally designed by Kinoko no Yama and Takenoko no Sato will win 3,000 people by lottery. You can apply by cutting out the required number of barcodes of the target product and attaching it to a special postcard or postcard that can be downloaded from the website. Postmark is valid on the day of December 22nd.


Kinoko no Yama is a confectionery that combines rich chocolate and chocolate mellowly finished with milk, the “bulk” of chocolate that combines the two, and the “pattern” of crackers with a crispy texture. Born in 1975, it is a long-selling product that has been loved for over 40 years.