Natural blue apple jam in the blue forest
Blue is "naturally derived" (Source: Village Vanguard official online store)

"Aoi Mori's Natural Blue Apple Jam" is now on sale at Village Vanguard's official online store. The price is 1,296 yen for the large size and 864 yen for the small size, both including tax.

Aomori apple jam with a mysterious blue color. No coloring agent is used, and it is colored with an herb native to Thailand called "Anchan". It was originally developed from the desire to "help Thailand's poverty by spreading Anchan."

You can enjoy it by spreading it on bread or topping it on yogurt.

Natural blue apple jam in the blue forest
Apply it to bread (Source: Village Vanguard official online store)

Natural blue apple jam in the blue forest
Put it in yogurt (Source: Village Vanguard official online store)