A new brand of sake "Tabishu-TABI-SAKE-" has appeared. From June 1st, 22 kinds of sake, which are made with the cooperation of 22 sake breweries nationwide and can only be bought at "destination", will be fully rolled out. The price is 900-1,200 yen.

The Tabi Sake series is a sake that has a unified bottle and label design and is sold only at each tourist destination. It was developed for inbound tourists, and it seems that not only spots well known to foreigners such as Asakusa and Nikko, but also "places you want to introduce, cities you want to visit" such as Hiraizumi / Hanamaki, Karatsu, Hikone, etc. are carefully selected. ..

Each has a serial number starting with 1, so you can expect fun to collect as a series.

The sake brewery in the prefecture where the tourist spot is located is in charge of producing sake. For example, "Tabishu No. 1 Nikko" is handled by Daiichi Sake Brewery (Sano City, Tochigi Prefecture), the "oldest" brewery in the prefecture with a history of more than 340 years. "Tabishu No. 22 Hagi" is handled by Iwasaki Sake Brewery (Hagi City, Yamaguchi Prefecture), which has "Choyo Fukumusume" as its representative brand.


Available at inns, hotels, and souvenir shops around the world. It is said that foreign tourists visiting Japan are the target, but it seems to be a good souvenir for domestic travel.