The new donut " Matcha Old Fashion " (110 yen including tax) will be on sale from March 29th at 7-ELEVEN stores nationwide except Hokkaido. It seems that matcha is kneaded into the dough.

7-ELEVEN's new donut, Matcha old fashion
7-ELEVEN's new donut, Matcha old fashion

Actually, this was sold on a trial basis only in the Mitaka / Kichijoji area of Tokyo from the end of February this year. Apparently it has gained popularity, and it seems that it has been sold nationwide this time. By the way, it seems that the types and formulations of some raw materials differ depending on the store (or area), but the basic taste is the same.

Mitaka is a little far away ... and I was happy to go shopping because the matcha old fashion that I had been giving up finally came to the neighborhood 7-ELEVEN.

The left is the front and the right is the back
The left is the front and the right is the back

The surface of the slightly green fabric is coated with white sugar. The shape is crazy, but I like it because it has a feeling of "art is an explosion".

Matcha green can be seen from between the coatings
Matcha green can be seen from between the coatings

When you grab it, it's "shakutsu". The moderately thick sugar coating enhances the crunchy texture of the dough. And the scent of matcha that spreads enough to chew the moist dough and the slight bitterness. The main taste is the aroma and sweetness peculiar to old fashion, but as you eat, matcha gradually comes out.

Crispy and satisfying
Crispy and satisfying

If the coating had a matcha flavor, I couldn't help but think that it would have been my favorite, but if you like both "matcha" and "old-fashioned donuts," you'll love it. It goes great with coffee. It's especially perfect with black coffee, so why not take it out as a set for breakfast or snacks?