Nestlé Kit Kat's "Otona no Amazake" (sweet for adults) is a series of products with a pleasantly low level of sweetness, and has been popular among women in their 20s and 30s since its launch in September 2010. Since its launch in September 2010, the product has been popular among women in their 20s and 30s. I want to be pampered like an adult. This is the concept behind the new campaign.
As a part of the campaign, "Adult's pampering catalog", a how-to content on how to pamper, was released with the intention of "letting adults who can't be pampered be pampered once in a while". The site introduces a total of 48 different ways to pamper a child, including "Onegan Shukashige," "Lunch Warashi," and "Say hello Kit Kat.
You can also request your friends, bosses, and juniors to be pampered by you on Facebook. hellip;. I'd be surprised if such a request came out of nowhere.
In addition, a resort to pamper adults will open in Roppongi Hills, Tokyo, for a limited period of six days from October 7 to 12. With the cooperation of Hoshino Resort, "Otona no Amazake Resort KAI Roppongi" will open in the O-yane Plaza space of Roppongi Hills, borrowing the world view of the company's onsen ryokan brand "KAI.
The event will be held in a modern Japanese atmosphere that will make you feel as if you are at a luxury Japanese inn. In addition, famous teas from all over Japan and "Kit Kat Otona no Amazake" will be served free of charge. Lovely!
I browsed through this pampering catalog and found a lot of brazen but irresistible techniques. I'd like to try the "lunch wariashi" technique, where you sneak up behind your boss to ask him to buy you lunch. Whether or not it will be successful depends on how thick-skinned you are, but it's definitely a challenge.