The prize hugging pillow is a set of a jumbo size with a height of 70 cm and a mini size with a height of 45 cm. Because it is made of "mofumofu material", it is said that the "degree of wanting to hug" has been enhanced. In addition, there is a pocket on the back of the label to warm both hands, and it is said that it is a specification "unique to Yomeishu who knows all about the cold".
From the campaign site, answer the quiz about Yomeishu and cold sensitivity and apply. The deadline is January 30, 2014. Winners will be notified by email in mid-February. The campaign to present Dakimakura was held last year as well, and it seems that more than 20,000 applications were received for 70 winning slots. Along with a wide variety of photographs, the site also contains the impressions of the winners, such as "I was surprised that it was bigger than I had imagined."