Brazilian fast food chain Spoleto has launched a campaign to commemorate International Women's Day by offering free meals to beautiful women. The Brazilian advertising company Artplan, which started the campaign, announced.

Free meal campaign for beautiful women
Free meal campaign for beautiful women

The campaign is said to have been carried out to raise women's self-awareness and self-esteem. If you answer "yes" to the question "Are you beautiful?" From the clerk, the meal will be free. Judgment as to whether or not you are beautiful is left to your own judgment.

At the beginning of the campaign, women all looked unbelievable. However, as she sees other women closing their wallets one after another, she begins to appeal her beauty.

Women are initially skeptical of the campaign
Women are initially skeptical of the campaign


But when you realize that just answering "Yes" is really free
But when you realize that just answering "Yes" is really free

Start to appeal that you are beautiful
Start to appeal that you are beautiful


A woman who says with a big smile, "I am very beautiful."
A woman who says with a big smile, "I am very beautiful."


Some women have their hair disturbed and appealing
Some women have their hair disturbed and appealing

Spoletto describes the campaign as follows:

"We wanted to help women realize that beauty comes from within them."

I'm not sure about the concept of the campaign, but the campaign itself seems to have been successful. Artplan has announced that sales for the day were up 35% above normal, partly due to its popularity on blogs and social media.