Rice is the staple food that Japanese people need. You can see it at supermarkets for about 800 yen per kg at the highest. However, "Rice climate (maifuudo)" Umi "-KAI-" (for gifts) is a high-class rice that costs 8,400 yen for 5 kg! 1,680 yen per kg.

The "Rice climate" Umi "-KAI-" has been released to the general public for 5,800 yen for 5 kg for home use. It can be purchased from the website of the producer group App Farm.


High-grade rice "rice climate" sea "" of 1,680 yen per kg
High-grade rice "rice climate" sea "" of 1,680 yen per kg


"Rice climate" Umi "-KAI-" is a rice that boasts a brilliant beauty when cooked, a moderate fragrance and natural sweetness, and a chewy stickiness. Although it is a high-class rice that was only distributed in Japan, general sales have started with the expansion of production.

The production area is Nichinan Town, Tottori Prefecture. It is a mountain town in the middle of the Chugoku Mountains, bordering Shimane, Hiroshima, and Okayama prefectures. The nutrient-rich thaw water flowing from the headwaters of the river fertilizes the soil, and the difference in temperature between day and night, which is peculiar to high altitude areas, tightly traps the taste of rice. Furthermore, it is grown with organic fertilizer using seaweed rich in minerals, and it is said that this seaweed fertilizer further enhances the taste of rice.



Nichinan Town with abundant nature, right in the middle of the Chugoku Mountains
Nichinan Town with abundant nature, right in the middle of the Chugoku Mountains



The name "rice climate" is not the rice that is shipped as a product by the "rice craftsmen" who devoted their lives to rice cultivation, but the environment-friendly cultivation method to continue to protect the countryside. It is said that it comes from making "rice (MY FOOD)". As a result, the quality of rice has improved, and we have received numerous awards, including the gold medal at international competitions.

The finest rice produced by the rich nature and "rice craftsmen". I definitely want to eat it.