Potapota-yaki Obachan Renewal

Kameda Seika will sequentially renew Potapota-yaki, which has been loved by many generations for many years since its launch in 1986, starting in early August.

Potapota-yaki" has been loved by people of all ages as a communication snack that connects parents and children because of the sweetness of the thick sugar-sweetened soy sauce and the light, crunchy texture that makes it easy for even children to eat. Since its launch, the "Grandma" on the package has been recognized by many people as a symbol of the product, and has recently become a topic of conversation on social networking services, boasting deep-rooted popularity that transcends generations.

However, even now that the children who had the Potapota-yaki at the time of its launch have become parents with children, and the product has been recognized by three generations, the nostalgia and warmth brought by the world view of "Potapota-yaki" as well as the deliciousness of the product have been maintained. The warmth and nostalgia of the world of "Potapota-yaki" has been maintained.

This time, the packaging was renewed in the hope that families of the new generation will enjoy the ever-evolving "Potapota-yaki" as well. In the renewal, the product package has been significantly renewed, and popular picture book author Yoshitake Shinsuke has drawn "Grandma", the symbol of "Potapota-yaki".


Among many picture book authors, Yoshitake Shinsuke, a popular picture book author whose works are drawn from a child's unique and humorous point of view, has been commissioned to draw the picture. The illustration depicts "Grandma" quietly watching over the children as she bakes rice crackers, then looking up and gently saying, "Do you want to pop them? She is now a friendly "Grandma" who makes you want to talk with her.

The drawing also depicts a parent and child eating Potapota-yaki around "Grandma" and a little girl, as well as a parent and child who are very interested in "Grandma. The new design depicts a modern family surrounded by "Potapota-yaki".

The "Potapota Granny Chie bag" was also renewed in conjunction with the package renewal. The "Grandma" drawn by Shinsuke Yoshitake introduces old-fashioned wisdom, modern life hacks, and riddle quizzes.